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Subject: Proton new "Open embedding model"Proton’s "ready-made," software


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Date Posted: 02:42:10 01/11/03 Sat

Proton new "Open embedding model"


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Posted by: Walt Jan 11 2003 10:44:59:967AM
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Giant Killers
Software firms are also chipping away at the major vendors, providing applications and operating systems to smaller card vendors. One of the latest is Belgian-based Proton World International, which last month announced that for the first time it would license its well-known banking card operating system to Finnish card vendor Setec Oy.

The new business model means other small card vendors could make use of Proton’s "ready-made," software, instead of developing it themselves from specifications, which the major vendors had been doing with Proton.

Armand Linkens, CEO of Proton World explains this new approach as follows: “By building our own masks and making them available to card manufacturers in an “open embedding” business model, we facilitate the access to Proton Prisma technology and make more card profiles available on the market to our customers. Our first goal is to make sure that card issuers have a wider choice of cards from a broad range of sources at competitive prices. We are delighted to sign this first open embedding agreement with Setec, a leading card manufacturer who is at the forefront in providing time-to-market and efficient smart card solutions to its customers world-wide."

Lauri Pesonen, Executive Vice President of Setec sees the license of Proton Prisma DP mask fitting well in Setec's smart card offering. "We are investing substantially into EMV market and our strategy is to be able offer a wide range of chip card products and related applications and services to our banking customers worldwide. Proton is one of the strongest technologies in the industry, and the addition of a Proton Prisma DP product with EMV and multiapplication capabilities clearly strengthens our offering.", says Lauri Pesonen.








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Re: Proton new "Open embedding model"Proton’s "ready-made," software(18.12.2002) Setec and TAG to join forces in Sweden05:13:31 01/11/03 Sat


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