Re: Topic 5: RE--Audience Analysis -- Rockhurst OC 3300 Business Communication Forum

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Date Posted: 12:11:55 09/02/02 Mon
Author: Kathy Oskison
Subject: Re: Topic 5: RE--Audience Analysis
In reply to: Nelson 's message, "Re: Topic 5: RE--Audience Analysis" on 07:22:08 09/02/02 Mon

>>Picture this:
>>
>>You have been asked to teach a half-day seminar on
>>'describing your job' to several groups of children at
>>a local school. How would you change your message so
>>that each age level of children would enjoy and
>>remember your presentation?
>Doing merchandise with company logos on them and how
>those companies can use that "stuff" to help sell
>their own product gives me a chance to get the
>audience involved. I would be able to gahter samll
>groups of the younger audience and play brainstorming
>games on thinking of cool product to get the job done.
> Older groups would be more interested in the thought
>behind why companies use this type of product ot
>motivate consumers, their clients and employees.
>>
>>To be successful at understanding your audience, you
>>need to do an audience analysis on the groups of
>>children and adults you will be speaking to during
>>that half-day. Then strategize on what you should do
>>in your speech that will help your audience to be able
>>to listen and learn from you during the presentation.
>>
>I would use examples and props making sure I am
>telling "real life" success stories. some would be
>humerous but they would all be using brand names we
>all would recognize.
>>Describe in the next few sentences--how you would
>>explain your job when giving a half-day presentation
>>to the following age-groups:
>>
>>
>>5-year-olds--
>I sell stuff that has your mommy or daddys company
>logo on it. Stuff like mugs and shirts and caps and
>mouse pads.
>>
>>9-year-olds--
>I sell stuff that has company logos on it. Those
>companies use this kind of product for helping sell
>more of their stuff.....
>>
>>High school freshman--
>I sell merchandise that all sizes of comapnies and
>organizations use to help build morale, market their
>product, reward people and entertain their customers.
>The fun part is that we get to think of new ways to do
>it everyday!
>>
>>High school seniors--
>I sell merchadise to companies and
>organinasations...yada,yada,yada..What makes my job
>great is the everyday is opening day. The variety is
>what I love. One day we are thinking of ideas for IBM
>and the next day it is Putzmeister (don't ask). Big
>comapnies and small companies all use this stuff....
>>
>>Your own peers in your Rockhurst University class--
>Please see the section on 5 year olds.....

Reply to Nelson:
Could you make that part for the 5-year-olds a little simpler for your Rockhurst classmates?(Moi) Just kidding!!
KO

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Replies:

Re: Topic 5: RE--Audience Analysis -- Terry Welsh, 10:10:16 09/03/02 Tue