Found some things -- Marketing 467

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Date Posted: 22:22:00 10/14/02 Mon
Author: Aimee
Subject: Found some things

Scott- I found a few articles that say that Smirnoff Ice has taken 1% of the beer market sales in 2001. I think that you can say this in your part and then say that since they are taking a potion of the beer market therefore we assume that the people who are drinking the most beer are also drinking smirnoff ice. I also have an article that talks to bartenders and they say that girls tend to buy them in bars. I also have all of the articles that talk about how smirnoff ice targets young guys and why they target them etc. I dont know if you have all this but I think it will help. I think I gave you the article that has those tables about who is drinking regular beer and stuff so we can probably produce our primary and secondary markets from that. I hope this helps....let me know if you need my articles or anything..ok?

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