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Subject: 國際廣告欣賞(五十六)


Author:
Almon Lam
[ Next Thread | Previous Thread | Next Message | Previous Message ]
Date Posted: 12:46:27 02/17/03 Mon
In reply to: Almon Lam 's message, "國際廣告欣賞(五十一)" on 14:16:49 02/06/03 Thu





產品: 影Double A影印紙

地區: 新加坡

公司: JWT

標語: Are paper jams driving you crazy?(譯:卡紙令人發瘋?)

備註: 又一次令人佩服的新加坡執行手法。



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Replies:
[> Subject: 國際廣告欣賞(五十七)


Author:
Almon Lam
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Date Posted: 11:01:48 02/20/03 Thu




《遇到一位讀到〔L〕的工人》



咖啡館的隔壁就是圖書館
大家總是先去借本書

再到咖啡館裡自己習慣的位子
然後年長的服務生
會端一杯口味習慣的咖啡
悄悄放在你的桌上

如果有人弄借位置
那一定是新客人

光線最好的角落
屬於那位五十左右的藍領階級
他慣常維持謙虛有禮的樣子
但從不與人攀談
今天他讀的狼潘論
[Lupus Theory]
記得前天他還在讀
伐木工人守則
[A lumberjack’s Handbook]
再上次好像是
瑞士雪車製作法
[Luge Production]

真是獨特的閱讀方式

由於好奇
就到圖書館的架上查看
我簡直不敢相信自己的發現

伐木工人守則
緊貼在瑞士雪車製作法的後面

原來他是按照字母順序一直讀下去
而且已經讀到Lu字頭
這樣看來
下一本
將是琵琶音律
[Lute Melody]


備註:左岸咖啡系列是七年前台灣奧美的作品,藉虛構的左岸咖啡館,塑造了獨特的情懷。這系列影響深遠,成為中港台文案爭相學習的範本。




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