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Subject: 其實大學畢業會唔會著數中五畢業?


Author:
有心人
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Date Posted: 03:55:43 04/15/03 Tue

會唔會呢??
因為小弟我係中五畢業,
驚同d大學畢業既人爭會差d,我只係想入行做個文案,
d人會係睇學歷定係睇你有冇creative嫁?
唔該你地...

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Replies:
[> Subject: 小文案的建議


Author:
Terry
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Date Posted: 23:31:31 04/15/03 Tue

正如大家說過的,唸甚麼都不重要,最重要能證明你有能力勝任

然而,當我看見你說「只係想」入行做個文案,就有點話想說

很多人說現在當文案,寫作技巧不大重要,於是好像文案突然變
成了一件輕而易舉隨便可以做的工作,人人都懂寫中文嘛。

我從前與一位新的文案共事,有次和他聊他就說了以上的觀點,
結果做了不久,就遇到了要求講究文字技巧的account,比方說
一般鑑定正字的工作出現困難,更甚者是寫作方式受到了局限,
最終在一波裁員中列在名單之中。

也許,文案不是打字機,但寫作能力始終是基本功,也是人們找
你作文案的其中一個原因,最低限度也要不會常犯文法錯誤(除
非是為了創意要求故意顛倒操作文法),有文字觸覺。這不是人
人擁有的條件,更何況還有創意的要求。忽視了自己的能力,只
管我很想進去我很有心進去,就等於是一個只懂英文的人去找中
文文案的工作一樣。

如果你覺得廣告創作人員是一份專業,那麼也請以一份面對專業
的態度去看待它。

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