| Subject: Sony bribes radio, tv, MTV, to get their music played. |
Author:
Betty
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Date Posted: 13:47:20 08/08/05 Mon
Sony, at the top or the RIAA & MPAA food feeding frenzy chain, has been caught bribing, stations, networks, DJs, & VJs into playing their music, & videos, & into having them tell their audience that their (sony's) song & artist is good... often having DJs, VJs, or their employers putting their product on top 10 best selling lists long before the the music is even for sale & released.
Of course those of us in the music & entertainment business knew this was going on for over 65 years. They passed laws agaist it, but the top biggest music & media producers have ways to mask this illegal activity... and it's escillating, which is why so much of the music cranked out as "big hits" really suck!
We'll NY state due to poor management is almost broke, & desperately need money, so decided to sue the bastards!
Article:
With Paid Product Placement On The Rise, Music Industry Confronts 'Payola'
by Wayne Friedman
MUSIC MARKETING EXECUTIVES SAY SONY BMG Music Entertainment's illegal music marketing activities have come at a paradoxical moment, when branded entertainment deals are on the rise. Sony will be forced to pay $10 million in fines to New York State for bribing radio stations to play Sony artists' songs. The agreement by Sony BMG was a result of a civil case brought by New York State Attorney General Eliot Spitzer. A 1960 federal law and related state laws bar record companies from offering financial incentives in exchange for airplay, so-called "payola." Spitzer said that pursuing criminal charges would have been a lot more difficult to prosecute.
Music labels don't do much paid advertising. Much of its marketing--almost 90% of its promotion activities--still involve getting songs played on radio stations or producing music videos played on cable music networks. Having an artist's song played is advertising itself, say marketing executives.
But many music marketers, desperate to get songs played, have paid money to radio stations and disc jockeys. In the 1950s and 60s, a host of payola scandals led to the 1960 laws. Spitzer said the current system is more sophisticated, using contests and other marketing incentives to mask and hide payments. The $10 million will be given to not-for-profit entities and for music education programs, Spitzer said.
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