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Sat, November 23 2024, 7:48:24Login ] [ Contact Forum Admin ] [ Main index ] [ Post a new message ] [ Search | Check update time | Archives: 1234 ]
Subject: 火車鬼廣告(2006/06/02)


Author:
舒展超
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Date Posted: 04:35:33 06/03/06 Sat

香港人就是這樣子,每幾年就會與傳媒來一次集體瘋狂。
當年我剛踏入傳媒這行業,就發生了一次「火車鬼廣告」事件。本來頗有創意的一個廣告,忽然傳出廣告中有鬼影、廣告中的童星口角裂開、然後更相繼暴斃等傳聞,在城中愈傳愈盛!
──如果當年有Internet、有YouTube的話,那段「火車鬼廣告」肯定又會在網上瘋狂散布,然後又出現N個版本啦!
雖則那個年頭還未有上網這玩意,但傳媒的威力卻早已存在!適值當時《東周刊》創刊不久,市場上出現了兩大周刊競爭的局面;我作為《東周刊》新任記者,就被派往追查「火車鬼廣告」事件。
結果我自廣告行家的手中,得到了該廣告的拷貝;拿回公司後,大家一再審看,逐格播放,發覺並無異樣,童星口角裂開一說,全屬子虛烏有。
於是,我就找來幾位專家發表意見,又找鐵路公司澄清傳言,以兩版的內文完成了整個報道,以為就此未w圓滿了。
誰知,出版之日,見另一本對手周刊,竟以「火車鬼廣告」作為封面故事!最奇的是,封面照片竟可清楚見到,廣告中童星口角真有一條裂痕!
到底那裂痕從何而來?恕不作猜測了,只知這就是傳媒「瘋」的開始!

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