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Sat, November 23 2024, 7:13:29Login ] [ Contact Forum Admin ] [ Main index ] [ Post a new message ] [ Search | Check update time | Archives: 1234 ]
Subject: 大改版(2006/09/14)


Author:
舒展超
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Date Posted: 18:24:50 09/15/06 Fri

我所工作的雜誌,最近又密鑼緊鼓,籌備改版。
記得細細個時看的雜誌,真的是十年如一日,同樣的內容編排和排版設計,可以用上釵h年都不變。可是,近年雜誌市場競爭激烈,每日都有幾本周刊、雜誌推出新一期,讀者在多了選擇之下,容易厭倦,隨時變心;因此,雜誌需要經常改版,保持新鮮感來吸引讀者。
就像商店的貨架和櫥窗,除了每天要整理之外,相信每一個月都要更新一次,添上不同的新貨,換上合時宜的主題裝飾。雜誌的改版正是同樣的道理,不過這一種,只是例行的「小改版」。
跟過有一位雜誌前輩,規定旗下的刊物必須每季改一次版,即是春、夏、秋、冬各改一次;雖說是「小改版」,但變相是剛改完一次、又要準備下一次,真正係由年頭改到年尾!
而所謂「大改版」,以商店的例子來說,就是「全店大裝修」!不止是貨架櫥窗的問題,而是全店的布局結構、主題風格,皆要作出大轉變。
今次我們進行中的,就是「大改版」;不但全書內容重組、加版加料,就連雜誌的封面標誌(Logo)也要換掉;因此連續幾周,開會不斷,編輯美術亦連夜趕工。
做雜誌,一字記之曰「改」:不改不得。

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