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Fri, October 25 2024, 23:37:45Login ] [ Contact Forum Admin ] [ Main index ] [ Post a new message ] [ Search | Check update time | Archives: 1234 ]
Subject: 減價周刊(2006/12/15)


Author:
舒展超
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Date Posted: 14:49:37 12/18/06 Mon

一本周刊,把原本十元的零售價減至五元,到底可以支持多久?
有些數可以粗略計一計。首先,以該周刊的篇幅、厚度,以及一書兩冊的規模,其每套書的印刷及紙張成本不會少於六元,甚至會高達八元。我們就以中間數七元來計吧!
以往它零售價十元,以發行的慣例七折付款,即每售出一本出版社只收回七元;其餘的三元乃由報販及發行商攤分,即發行費也。
換句話說,在未減價前,該周刊靠賣書得來的收入,頂多只能抵銷印刷及紙張成本而已,還必須是期期售清才可以收支平衡;若果某一期賣得不好,回書太多,就馬上蝕本。(因此,雜誌周刊主要還是要靠廣告收入來賺錢;那是另一個話題,暫且按下不表。)
OK,現在它售五元,即是每本只能收回三元半了吧!照計,每賣一本,就馬上蝕三塊半。目前估計它印十五萬本,假使賣光,就會蝕五十二萬五千;一個月四期,二百一十萬!賣不光,就蝕更多。
然而實際的情況是,報販和發行商可能仍要求收取正常三元的發行費,因為:「你減價你事嘛!」因此出版社每本可能只收得二元!每賣一本蝕五元!一期七十五萬!一個月三百萬!你說,可以y多久?

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