VoyForums
[ Show ]
Support VoyForums
[ Shrink ]
VoyForums Announcement: Programming and providing support for this service has been a labor of love since 1997. We are one of the few services online who values our users' privacy, and have never sold your information. We have even fought hard to defend your privacy in legal cases; however, we've done it with almost no financial support -- paying out of pocket to continue providing the service. Due to the issues imposed on us by advertisers, we also stopped hosting most ads on the forums many years ago. We hope you appreciate our efforts.

Show your support by donating any amount. (Note: We are still technically a for-profit company, so your contribution is not tax-deductible.) PayPal Acct: Feedback:

Donate to VoyForums (PayPal):

Sat, November 23 2024, 6:59:27Login ] [ Contact Forum Admin ] [ Main index ] [ Post a new message ] [ Search | Check update time | Archives: 1234 ]
Subject: 周刊送麵(2007/01/19)


Author:
舒展超
[ Next Thread | Previous Thread | Next Message | Previous Message ]
Date Posted: 00:34:21 01/21/07 Sun

自從月前有本周刊搞促銷,隨書附送一包即食麵作為贈品之後,至今周刊送麵的熱潮還真是方興未艾。
起初,讀者們覺得周刊送麵真是賣大包、十分抵買、不買不可;有麵送的那一期書,明顯會特別好賣,甚至被搶購一空。
可是不久之後,就有幾本周刊有樣學樣、照辦煮碗地隨書送麵。送到一個地步,是甲書又送、乙書又送,連丙書丁書戊書也送麵,整個書報攤變相成為超市的即食麵貨架時,大家也就見慣不怪,不會覺得送麵是甚麼一回事。於是,送麵也不能再保證該期書好賣了!
或問:明知送麵會送到濫,讀者們很快會厭倦,為何周刊們不設法送些別的東西?
有兩種情況。首先,隨書附送的贈品大有可能是由廠商或廣告商贊助的;這情形下,送甚麼自然由廠商決定,而不是由周刊作主。對方是即食麵廠的話,送的自然是即食麵啦!
亦有可能,贈品是由周刊出資,以特別的折扣價錢向廠商大批購買。要知道,周刊銷量動輒十幾萬本,要本本有贈品,則每件贈品的成本不能太高,只能在幾毫子至一元左右,所以選擇並不多。故此,即食麵明顯是個又平又大包的好選擇啦!

[ Next Thread | Previous Thread | Next Message | Previous Message ]


Post a message:
This forum requires an account to post.
[ Create Account ]
[ Login ]
[ Contact Forum Admin ]


Forum timezone: GMT+8
VF Version: 3.00b, ConfDB:
Before posting please read our privacy policy.
VoyForums(tm) is a Free Service from Voyager Info-Systems.
Copyright © 1998-2019 Voyager Info-Systems. All Rights Reserved.