A bit of info on the changes at PP -- January 98 Playgroup

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Date Posted: 18:15:19 04/04/03 Fri
Author: arsenaul
Subject:

A bit of info on the changes at PP

This was posted last night on the welcome board, apparently by an exemployee of ivillage. Interesting stuff.

discussion title: The TRUTH about IVillage
emoticon:
message #: 646.1
from: speaksthetruth2003
date: 7:53 pm
replies: 1
next discussion>>

Of course we all know that ivillage is a corporation and as such, they have
no single true interest other than making money. That is why 35% of your
page is now advertisements, why you will NEVER get protections from trolls
and lurkers (such as requiring a login before reading) that you get from
other forums, etc. But do you really know what a huge mega-conglomeration
ivillage is? ivillage has just been purchased by Tesco. For those of you in
the USA, Tesco is the Wal-mart of the UK. Tesco, while claiming corporate
responsiblity and the like very activly engages in unethical activities
similar to WalMart, such as purchasing from only very large manufacturers
products manufactured in sweatshops, tested on animals, etc. Just like
WalMart, when Tesco moves in, Mom&Pops are shut out.
Some of you don't care - but for those who do, you should know who you are
supporting by "bearing with us through the changes".

The following is something posted by a FIRED ivillage employee on another
board. I will not provide the direct link to it, so as not to make things
any easier on the ivillage/parents place gestapo, but this is a verbatim cut
and paste. Nothing has been added or removed

============================================================================
==============

YES CM's get paid, one was recently fired with NO warning due to cutbacks
recently.
Can't get fired again, so thought i'd let you in on disinformation you've
been receiving. Which is basically everything a CM or CL tells you (most)
and the FACTS are below.
That news at the beginning of this post may have been old news girls but it
shows you (partially) what Ivillage's tactics are and exactly how they put
the buck before the people .. sad for a site that toots it's horn about
being all for helping people.. they would shut the door tomorrow if it saved
them a dime. So the facts.

The stock was over a dollar in the news posted before this post, it's latest
52 week high was 2.70 and yesterday 4/2/03 closed at 0.61

source: Reuters Financial News

http://www.reuters.com/financeQuoteLookup.jhtml;jsessionid=YPIUPN4VAQK3GCRBA
EKSFFA?qtype=sym&qcat=sbox&infotype=info&ticker=ivil&x=8&y=10

You can also do a websearch and check news ivillage any time, here's a
little tidbit, they just started using a NEW pay per click content provider
(advertiser) each time you load a page different ads appear at the bottom,
should be very helpful when they implement the full functions of search
here's the release - The OLD boards couldn't handle the format of the
advertiser below, hence, the change.

http://www.sprinks.com/mk/pr030303.htm

This is a link to NEWS from March 18th 2003 about their most recent merger
(text and contacts below)

http://www.reuters.com/financeQuoteCompanyNewsArticle.jhtml?storyID=2399541&
ric=ivil&infotype=press&compname=IVILLAGE+INC

iVillage Enters Into 20-Year License Agreement with Tesco.com
Tue March 18, 2003 09:05 AM ET
iVillage Enters Into 20-Year License Agreement with Tesco.com Subsidiary
NEW YORK--(BUSINESS WIRE)--March 18, 2003--

Agreement to Offer Greater Diversification of Revenue, Continued

UK Presence and Potential Cross Collateralization Opportunities

iVillage Inc. (NasdaqSC: IVIL), a leading women's media company and the
number one source for women's information online, today announced that it
has restructured the terms of its joint venture with Tesco.com Limited, a
division of Tesco PLC, the largest food retailer in the UK and Republic of
Ireland.

Tesco will purchase iVillage's ownership interest in iVillage UK Ltd.
(www.iVillage.co.uk), which will become a wholly-owned subsidiary of Tesco.
Additionally, the subsidiary has entered into an up to 20-year agreement
whereby it will license from iVillage content and intellectual property,
including trademarks and copyrights.

As part of the agreement, the entity will continue to operate under the
iVillage UK name and will provide users with the same content and offerings.
The license agreement is structured such that iVillage will receive the
greater of a set monthly fee or a percentage of gross revenue.

Douglas W. McCormick, Chairman & Chief Executive Officer, iVillage Inc.,
said, "This move is another example of how we are not only executing on our
subscription and content-license strategy domestically, but also
internationally. Our agreement with Tesco creates a new stream of revenue
for iVillage and more deeply establishes our position as a leader in
supplying women's content. It also gives Tesco the potential ability to
cross-collateralize the iVillage relationship with other communication
vehicles including their ISP and offline retail outlets."

John Browett, Chief Executive Officer, Tesco.com, stated "To date we have
successfully exploited the combined brand equity and customer loyalty to
capitalize on the growth of the online women's market in the UK. Of all the
potential online media partners, iVillage has a clear lead in
community-based content. The site is outstanding and its growth will enable
Tesco.com to establish and further grow meaningful, lasting relationships
with customers."

iVillage.co.uk is expected to continue to receive significant marketing and
promotional support from Tesco to drive qualified traffic and continue to
brand iVillage.co.uk as the number-one women's network online in the UK and
the Republic of Ireland. Tesco's online and offline promotions have
historically consisted of in-store promotions, Tesco mailings, and
positioning on Tesco's Internet service provider (Tesco.net) and online
shopping site (Tesco.com).

About Tesco PLC/Tesco.com

Tesco.com is the world's largest online grocery retailer and one of the UK's
most popular online shopping destinations. Covering 96% of the UK, the site
has over 3 million registered users (1/8 of the UK population). More than
2.5 million customers visited Tesco.com in December 2002.

Tesco.com serves customers in the UK, Ireland and South Korea; and the west
coast of the USA as GroceryWorks. Tesco.com is a subsidiary of Tesco PLC.

About iVillage UK Ltd.

iVillage UK Ltd. (www.iVillage.co.uk) is the leading online information
network for women in the UK today. It attracts more than 1.2 million unique
users a month with more than 14 million page impressions.

It focuses on issues that matter most to women and offers interactive
services, expert advice, information and a vital support network. Content
channels include Diet & Fitness, Relationships, Parenting, Pregnancy and
Baby, Health, Beauty, Food and Drink, Money, News and Entertainment, Work
and Career, Astrology, Computers and Internet, Shopping, Games, and
Motoring.

About iVillage Inc.

iVillage Inc. is a leading women's media company and the number one source
for women's information online. iVillage includes iVillage.com, Women.com,
iVillage Parenting Network, iVillage Consulting, Public Affairs Group,
Promotions.com and Astrology.com. iVillage.com is a leading online women's
destination providing practical solutions and everyday support for women 18
and over. iVillage Parenting Network, Inc., produces advertising-supported
educational materials for expectant and new parents and includes The Newborn
Channel and The Newborn Channel-Spanish, which are satellite television
networks in more than 1,000 hospitals nationwide.

iVillage.com is organized into branded communities across multiple topics of
high importance to women and offers interactive services, peer support,
content and online access to experts, and tailored shopping opportunities.
Content areas include Astrology, Babies, Beauty, Diet & Fitness,
Entertainment, Food, Health, Home & Garden, Lamaze, Money, Parenting, Pets,
Pregnancy, Quizzes, Relationships, Shopping, and Work.

Established in 1995 and headquartered in New York City, iVillage Inc.
(NasdaqSC: IVIL) is recognized as an industry leader in developing
innovative sponsorship and commerce relationships that match the desire of
marketers to reach women with the needs of iVillage.com members for relevant
information and services.

Safe Harbor Statement under the Private Securities Litigation

Reform Act of 1995:

iVillage Inc. has included in this press release certain "forward-looking
statements" within the meaning of the Private Securities Litigation Reform
Act of 1995 concerning iVillage's business, operations and financial
condition. The words or phrases "can be", "expects", "may affect", "may
depend", "believes", "estimate", "project" and similar words and phrases are
intended to identify such forward-looking statements. Such forward-looking
statements are subject to various known and unknown risks and uncertainties
and iVillage cautions you that any forward-looking information provided by
or on behalf of iVillage is not a guarantee of future performance. Actual
results could differ materially from those anticipated in such
forward-looking statements due to a number of factors, some of which are
beyond iVillage's control, in addition to those discussed in iVillage's
other press releases, public filings and statements by iVillage's
management, including (i) the volatile and competitive nature of the media
industry, (ii) changes in domestic and foreign economic, political and
market conditions, (iii) the effect of federal, state and foreign regulation
on iVillage's business, (iv) the impact of recent and future acquisitions
and joint ventures on iVillage's business and financial condition, (v)
iVillage's ability to establish and maintain relationships with advertisers,
sponsors, and other third party providers and partners, and (vi) the impact
of pending litigation on iVillage's business and financial condition. All
such forward-looking statements are current only as of the date on which
such statements were made. iVillage does not undertake any obligation to
publicly update any forward-looking statement to reflect events or
circumstances after the date on which any such statement is made or to
reflect the occurrence of unanticipated events.

--30--EB/ny*

CONTACT: iVillage Inc.

Carl Fischer

212/600-6502

cfischer@mail.ivillage.com

or

Tesco

Simon Soffe

011/44-19-9264-4645

simon.soffe@uk.tesco.com TodINDUSTRY KEYWORD: NETWORKING E-COMMERCE INTERNET
RETAIL

SUPERMARKETS MARKETING AGREEMENTS

SOURCE: iVillage Inc. Today's News On The Net - Business Wire's full file on
the Internet

with Hyperlinks to your home page.

URL: http://www.businesswire.com (c) 2003 Business Wire

so if you don't hear from me again, they booted me, can't re fire, but they
can block access.. so if you CARE write to the contacts above.

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