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Date Posted: 16:02:05 06/30/07 Sat
Author: Steve Fisk
Subject: They blew up a bright-yellow Xterra in the final episode of The Sopranos?

Hey, I didn't know this. (Not a fan of the show, so that's no surprize.) Anyone have a clip showing this part?

---------------

"It's kind of funny Sopranos' capo di tutti capi David Chase blew up AJ's bright-yellow Nissan Xterra in the final episode.

It was responsible for some of the show's most egregious product-placement dialogue (for a series that doesn't actually do paid product placement deals, that is), back when Tony presented it to him in Season 5. In that scene, as AJ dashed towards the Nissan while (atypically) evidencing aneurysm-level excitement, Tony cockily reassured Carmella that the SUV comes with "sensors in the seat belts. Part of Nissan's triple-safety philosophy."

Said dialogue prompted Laura Caraccioli-Davis, a smart exec who works on product placement deals for ad giant Starcom, to tut-tut the product shout-out as being "really obvious . . . It disengaged me from the story. It was very overt."


more---> http://www.businessweek.com/innovate/FineOnMedia/archives/2007/06/sopranos_blow_u.html

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