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Date Posted: 14:09:27 09/14/06 Thu
Author: No name
Subject: 軍師﹕群眾運動亦需推銷
In reply to: 's message, "范可欽游走藍綠陣營" on 13:56:02 09/10/06 Sun

軍師﹕群眾運動亦需推銷 2006年9月15日

【明報專訊】從小崇拜維護正義的卡通人物「小飛俠」的「百萬人民反貪腐」運動發言人范可欽,是整個運動的幕後搞手,從運動宗旨的「禮、義、廉、恥」4字、參加者身穿紅衣、在凱達格蘭大道遊行呈現納斯卡線、綁上紅絲帶,到今天持熒光棒圍城,范可欽的點子多到讓所有人都甘拜下風。

政治活動套用市場概念

在談到這次運動規劃時,范可欽直言他是大膽地將行銷觀念加入政治中,其間有人曾對他的「紅衣」提出質疑,也有人質疑他把一場運動搞得像嘉年華會,但靜坐到今天是愈演愈烈,證明當初范可欽的構想是對的。范可欽表示,他一直認為街頭運動也需要推銷,如果沒有這些宣傳,不太可能有30萬人參加。

到底活動成功的原因為何,范可欽說,台灣目前最轟動一場凱達格蘭大道集會就是泛藍在2004年發動的「三二七大遊行 」,但它是一個浪潮,沒有一個集中力量,而且政黨色彩過於強烈﹔而今天反貪倒扁運動是跨黨派的,由身患肝癌的施明德領導,這股「殉道」力量無人可擋,也是政治、商業、行銷都無法達到的力量。

紅螞蟻搬動綠巨石

他說,陳水扁目前只剩下最後一口氣了,這群「紅螞蟻」、「紅衫大軍」絕對可以搬動那些綠色大石頭。

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