Re: The End Of The College Sports World As We Knew It -- <h1>IVY LEAGUE SPORTS BOARD</h1>

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Subject: Re: The End Of The College Sports World As We Knew It

Author:
observer

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Date Posted: 15:42:49 05/22/24 Wed
In reply to: RedWin 's message, "Re: The End Of The College Sports World As We Knew It" on 15:30:53 05/22/24 Wed

Let's be honest.

College Athletics has always been about marketing the institutions to its alumni, donors and potential applicants.

Even the Ivies, which invented college sports, saw the rah-rah aspect as being important at the time. Look through the NY Times archives online about the 1878 Columbia boat that won Henley on the River Thames...

Nothing has burnished the applicant pools of Duke, Michigan and Stanford - especially from kids in the Megalopolis of the I 95 Corridor - as much as the fact that the students not only can get a good education, but also have a campus life quotient that is not available at the old private clubs of yore.

State schools like Texas and North Carolina are considered among the best in the nation, no doubt helped by football and basketball visibility.

Small schools like Gonzaga and Loyola Chicago have experienced tremendous growth in applications (and concomitant decrease in admissions rate) based on their hoops successes in recent years.

Success in sports is great for marketing. And anyone who doesn't understand that is fooling himself.

Now, playing college squash or rowing in the lightweight boat, that's a different animal altogether.

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