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Date Posted: 05:43:36 04/22/08 Tue
Author: Steve Jobless
Subject: Re: Why newspapers should not try to do TV
In reply to: Steve 's message, "Re: Why newspapers should not try to do TV" on 03:08:36 04/22/08 Tue

How many of those billion of choices offer you Pittsburgh material? Only a few.

If you're living in Blawnox, yeah, you'll be watching KDKA for news on a water main break in Etna. But if you're a native burgher living in Denver, Washington or any other corner of earth displaced Pittsburgers inhabit, you're visiting the PG's or even the Trib's site for Steelers updates or Kennywood's sale before you're visiting KDKA's or WTAE's web site.

>So if I have billions of video choices, why am I going
>to watch the Post-Gazette? Surely at least 10 million
>of those choices are better.
>
>
>
>>I could see your point if this was 1998 instead of
>>2008, but you're off the mark.
>>
>>Even if you have 60, or even 100 or hell... 300
>>channels on your television, you still have literally
>>billions on the Internet.
>>
>>This isn't your father's dial-up modem Internet where
>>if you had an AOL profile page, you were hot stuff 10
>>or 15 years ago.
>>
>>I'm not saying the numbers outweigh television
>>viewership, yet, but more people get their
>>information, entertainment, news, etc. from the
>>Internet in the form of videos than they did 10 or
>>even five years ago.
>>
>>Why do you think sports leagues or film companies
>>crack down on how much of their content gets on
>>YouTube? They want that Web traffic diverted to their
>>site. That way, the NFL can have people watch Steelers
>>highlights with a big Coors ad in the middle of it
>>that generates revenue.
>>
>>Basically my point is that provided it's done well
>>(not quite to television standards mind you, but with
>>some level of competence), video on the PG's, ESPN's,
>>CNN's, etc's site is a valuable tool. It's one thing
>>to simply tell a story. It's another thing to show it
>>as well.
>>
>>
>>>But what's the point? Newspapers are never going to
>do
>>>TV as well as TV does it. Also who wants to log onto
>a
>>>newspaper's website for amateur TV content when you
>>>can click on a TV set and have your choice of 60
>>>channels? Unless newspapers develop unique video
>>>content, they're always going to be playing a losing
>>>game.
>>>
>>>Anybody remember the P-G's radio network in the early
>>>'90s?
>>>
>>>
>>>
>>>>I had some doubts about the PG's stuff early on, but
>>>>their political videos have been very, very good.
>>>>Toland took a beating for that first show, and maybe
>>>>I'm alone in this, but I thought his Altmeyer
>>>>interview was pretty slick. Even their sports videos
>>>>have shown tremendous improvement. The podcasts are
>>>>hit and miss, but the fact they're even doing them
>is
>>>>pretty impressive. The PG does seem to be on a fast
>>>>track with this stuff.
>>>>
>>>>>If you can't do video right, BCT can't and the Trib
>>>>>can't. The PG has done some dumb things, like the
>>>>>"News Now" fiasco and the Early Show with Bill
>>Toland
>>>>>yet they are way ahead of the pack in this region.
>>If
>>>>>their ideas have not come together yet, the fact
>>that
>>>>>they've already got polish, quality and
>>>sophistication
>>>>>in their presentation puts them in the driver's
>>>seat.
>>>>>Their stuff is so far beyond anyone else's that
>it's
>>>>>pathetic. It's the concepts that need work.
>>>>>
>>>>>No one expects much from the Trib and in their
>video
>>>>>efforts no one is getting much just like the
>>majority
>>>>>of the print and web editorial "product" they
>offer.
>>>>>BCT's site does look like a bunch of kids playing
>>>with
>>>>>video gear, and why waste time at the very moment
>>>>>management's coldly cutting people loose and
>slicing
>>>>>the paper's editorial resources down to zip? If
>>BCT
>>>>>is going to be run by a skeleton crew why even
>>bother
>>>>>with the paper itself, much less video?
>>>>>
>>>>>>People have poked fun at the P-G's video efforts,
>>>but
>>>>>>their stuff is network quality compared to this
>>crap
>>>>>>that the Beaver County Times posted on their
>>>website.
>>>>>>Look at the player interviews, where the players
>>>>>>aren't even in frame. Looks like some junior high
>>>>kids
>>>>>>signed out a video camera and scammed a locker
>room
>>>>>>credential. Why would they even post something
>this
>>>>>>bad? Hey, maybe it's high satire?
>>>>>>
>>>>>> >>>>>>href="http://timesonline.com/articles/2008/04/19/s
>p
>>o
>>>r
>>>>t
>>>>>s
>>>>>>/doc4807f67de6f2d673797982.txt">http://timesonline
>.
>>c
>>>o
>>>>m
>>>>>/
>>>>>>articles/2008/04/19/sports/doc4807f67de6f2d6737979
>8
>>2
>>>.
>>>>t
>>>>>x
>>>>>>t


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