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Date Posted: 15:59:43 04/25/08 Fri
Author: Hair It Age
Subject: Re: Why newspapers should not try to do TV
In reply to: Steve Jobless 's message, "Re: Why newspapers should not try to do TV" on 05:43:36 04/22/08 Tue

I think Walton's done an above average job on PG multimedia though putting the whole paper on that footing will take more time than most people think. Ain't all that easy.

>How many of those billion of choices offer you
>Pittsburgh material? Only a few.
>
>If you're living in Blawnox, yeah, you'll be watching
>KDKA for news on a water main break in Etna. But if
>you're a native burgher living in Denver, Washington
>or any other corner of earth displaced Pittsburgers
>inhabit, you're visiting the PG's or even the Trib's
>site for Steelers updates or Kennywood's sale before
>you're visiting KDKA's or WTAE's web site.
>
>>So if I have billions of video choices, why am I going
>>to watch the Post-Gazette? Surely at least 10 million
>>of those choices are better.
>>
>>
>>
>>>I could see your point if this was 1998 instead of
>>>2008, but you're off the mark.
>>>
>>>Even if you have 60, or even 100 or hell... 300
>>>channels on your television, you still have literally
>>>billions on the Internet.
>>>
>>>This isn't your father's dial-up modem Internet where
>>>if you had an AOL profile page, you were hot stuff 10
>>>or 15 years ago.
>>>
>>>I'm not saying the numbers outweigh television
>>>viewership, yet, but more people get their
>>>information, entertainment, news, etc. from the
>>>Internet in the form of videos than they did 10 or
>>>even five years ago.
>>>
>>>Why do you think sports leagues or film companies
>>>crack down on how much of their content gets on
>>>YouTube? They want that Web traffic diverted to their
>>>site. That way, the NFL can have people watch
>Steelers
>>>highlights with a big Coors ad in the middle of it
>>>that generates revenue.
>>>
>>>Basically my point is that provided it's done well
>>>(not quite to television standards mind you, but with
>>>some level of competence), video on the PG's, ESPN's,
>>>CNN's, etc's site is a valuable tool. It's one thing
>>>to simply tell a story. It's another thing to show it
>>>as well.
>>>
>>>
>>>>But what's the point? Newspapers are never going to
>>do
>>>>TV as well as TV does it. Also who wants to log onto
>>a
>>>>newspaper's website for amateur TV content when you
>>>>can click on a TV set and have your choice of 60
>>>>channels? Unless newspapers develop unique video
>>>>content, they're always going to be playing a losing
>>>>game.
>>>>
>>>>Anybody remember the P-G's radio network in the
>early
>>>>'90s?
>>>>
>>>>
>>>>
>>>>>I had some doubts about the PG's stuff early on,
>but
>>>>>their political videos have been very, very good.
>>>>>Toland took a beating for that first show, and
>maybe
>>>>>I'm alone in this, but I thought his Altmeyer
>>>>>interview was pretty slick. Even their sports
>videos
>>>>>have shown tremendous improvement. The podcasts are
>>>>>hit and miss, but the fact they're even doing them
>>is
>>>>>pretty impressive. The PG does seem to be on a fast
>>>>>track with this stuff.
>>>>>
>>>>>>If you can't do video right, BCT can't and the
>Trib
>>>>>>can't. The PG has done some dumb things, like the
>>>>>>"News Now" fiasco and the Early Show with Bill
>>>Toland
>>>>>>yet they are way ahead of the pack in this region.
>>>If
>>>>>>their ideas have not come together yet, the fact
>>>that
>>>>>>they've already got polish, quality and
>>>>sophistication
>>>>>>in their presentation puts them in the driver's
>>>>seat.
>>>>>>Their stuff is so far beyond anyone else's that
>>it's
>>>>>>pathetic. It's the concepts that need work.
>>>>>>
>>>>>>No one expects much from the Trib and in their
>>video
>>>>>>efforts no one is getting much just like the
>>>majority
>>>>>>of the print and web editorial "product" they
>>offer.
>>>>>>BCT's site does look like a bunch of kids playing
>>>>with
>>>>>>video gear, and why waste time at the very moment
>>>>>>management's coldly cutting people loose and
>>slicing
>>>>>>the paper's editorial resources down to zip? If
>>>BCT
>>>>>>is going to be run by a skeleton crew why even
>>>bother
>>>>>>with the paper itself, much less video?
>>>>>>
>>>>>>>People have poked fun at the P-G's video efforts,
>>>>but
>>>>>>>their stuff is network quality compared to this
>>>crap
>>>>>>>that the Beaver County Times posted on their
>>>>website.
>>>>>>>Look at the player interviews, where the players
>>>>>>>aren't even in frame. Looks like some junior high
>>>>>kids
>>>>>>>signed out a video camera and scammed a locker
>>room
>>>>>>>credential. Why would they even post something
>>this
>>>>>>>bad? Hey, maybe it's high satire?
>>>>>>>
>>>>>>> >>>>>>>href="http://timesonline.com/articles/2008/04/19/
>s
>>p
>>>o
>>>>r
>>>>>t
>>>>>>s
>>>>>>>/doc4807f67de6f2d673797982.txt">http://timesonlin
>e
>>.
>>>c
>>>>o
>>>>>m
>>>>>>/
>>>>>>>articles/2008/04/19/sports/doc4807f67de6f2d673797
>9
>>8
>>>2
>>>>.
>>>>>t
>>>>>>x
>>>>>>>t


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