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Date Posted: 12:07:48 05/10/08 Sat
Author: Steve Jobless
Subject: Re: Look again
In reply to: Justus Fax 's message, "Re: Look again" on 11:14:27 05/08/08 Thu

Why would I pay for it when it's available for free online?

I won't disupte that advertising revenue isn't there, yet, but I have a hard time believing producing a video or any sort of online product is a bigger drain than the paper itself.

A Web site can be produced by a few amount of people in comparison to a paper. The paper literally requires hundreds of people to produce and distribute. And if you're talking about the PG, those are union positions which pay well.

And when you take in account the transportation costs (I can't imagine how expensive gasoline is on a daily basis for a newspaper), I can't fathom how expensive it is to produce a newspaper.

I assume when you say "tech the public cares about," you mean anyone over 50 by the word "public." If you think anyone under 30 is going to rush out to the news stand and buy a piece of dead technology simply because a wonderful example of journalism is contained within it, you're completely out of touch. How many people under 20 do you think actually even care about the physcial paper?

Younger people aren't buying newspapers because it's a dead medium. It's that simple. It's not a great mystery. There isn't any sort of secret plan on how to bring readership numbers up with the print product. It can't be done on a long term basis. Good journalism isn't going to save print. Nothing will. The print industry is a sinking ship. It's going to be at the bottom of the ocean eventually.

That said, the demand for information is still there. You could argue that it's never been greater. It's just being distributed on a more dynamic platform.

How many pairs of eyes saw the WVU story in the paper? 250,000 max? It was available to million through the Web.

To dismiss the Web and the potential it has to deliver news as something of a fad or even irrelevant is simply ignorant.

>I guess I missed it too. I was just reading the paper
>like the guy above. All that stuff may be on the site,
>but did it add one iota to the story? How many people
>accessed or used it? Did WVU officials say, 'uh-oh,
>there's another video and interactive graphic on the
>Post-Gazette Web site'? Or did they drive madly
>through town trying to gather up all the copies of the
>paper? I'm no luddite, but i agree that all the tech
>toys are pretty marginal when you have a real news
>story on your hands. And they add cost but no profit.
>Call back when there's tech the public cares about and
>adds to the paper's bottom line instead of being a
>drain on editorial resources.
>
>
>>I guess you missed the very good, revealing video of
>>the classically unrepentant Sears and Lang, then. And
>>there was another of video of reaction from students.
>>Audio, too. The investigative stories undeniably
>>carried the weight, but multimedia was there in a
>>supplementary role. You'd better give it up if you
>>think multimedia is going away. It's adding to the
>>total package.
>>
>>>I agree -- this is what newspapers can and should do.
>>>I think people read it even if they weren't connected
>>>to WVU or Mylan because it had universal elements
>like
>>>hubris, favoritism, etc. A good yarn about something
>>>important in other words. Notice, too: No b.s., no
>>>multi-media, no celebrities, no video, no 85-part
>>>series with hokey anecdotes and ponderous experts, no
>>>I/Me-the-reporter-is-the-story malarkey sometimes
>>>characteristic of the P-G and the whole point of
>silly
>>>local newscasts (I'm thinking of that channel with
>>>those gals with all the teeth) . Just good solid
>>>journalism on a topic of public interest. What a
>shame
>>>in this age of industry wide panic the newspaper
>>>business can't see what's right in front of its face:
>>>people will pay for lively, consequential news! As
>>>they used to say in the old days: 'The Public Will
>>>Have It!'
>>>
>>>>Great work by Sabatini and Boselovic on the phony
>MBA
>>>>given by WVU to the W.Va. governor's daughter. They
>>>>have really exposed the corruption in the wild,
>>>>wonderful hollers and have gotten results. The
>>>>University president should be the next to go.

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