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>I can't think of a pm staffer who's even pushing 33. > >>The Trib PM is the result of an attempt at being >>"edgy" by Trib Kiddies who are pushing 40 and beyond. >>The problem with "edgy", which is connotative of >>having a sharp or biting edge and wit, is that concept >>is in a state of constant change and that makes it >>always elusive and then you must know, who at any >>given time, is defining what edgy is because that >>would be your target audience. >>A fine example is the myth of the "Sixties". In my >>estimation the defining depth of that label lasted for >>7 or 8 years; 1963 brought the Beatles and in 1970 or >>71, Kent State and the Pentagon papers. The end. Yeah, >>you might hear these things discussed occasionally, >>but Woodstock, Peter, Paul & Mary, Led Zeppelin, the >>Grateful Dead, the Beatles and Stones, Carnaby Street, >>psychedelia, Martin Luther King, the Haight-Ashbury >>and Don and Deanna On Bleecker Street (1982-85 -wow, >>that lasted a long time) all have one thing in common, >>their time is past. >>And the Trib Kiddies time is also past. The "edgy" >>thing is self defeating. What are you going to do to >>fix it? Hire new Trib Kiddies who are 20 years old or >>younger which is what this edgy thing is all about. >>First you'll have to use human resources to distiguish >>the cool kids from the nerds because only nerds are >>cool now but that too is changing, and old Walt from >>HR ain't never going gonna be up with that. >>It's a losing proposition. Good journalism is not. Put >>out some good journalism, paper or online, tailored >>toward this region and you will have all the edginess >>you need. >>Even Don and Deanna read the NY Times (while lunching >>on love burgers). >> >>>>The only advantage the Trib p.m. has over the PG is >>>>that people enjoy reading Trib p.m. That's all. >>> >>>Sure. >>>All what? 15 people who read the Trib PM?

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