Re: So how do we better engage the alumni? -- Fairfield Stags Hoops Forum

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Date Posted: 08:33:00pm 11/23/05 Wed,
Author: FUAlum
Subject: Re: So how do we better engage the alumni?
In reply to: Stagophile 's message, "So how do we better engage the alumni?" on 08:16:40pm 11/23/05 Wed,

Like I said up above, the Manhattan Homecoming crowd of almost 5,000 a few years back was the result of a very successful alumni mailing blitz WITH the offer of discounted tickets. It worked extremely well, and it should serve as a model of future marketing. I really think the alums in Fairfield and NH counties need to be mailed ticket info on upcoming games almost every 3-4 weeks during the season, with special promotions set up for selected games, like giveaways or discounts for kids tickets. And, let's be honest, the prices of tickets could come down a bit, I think it would help.

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[> [> [> [> [> [> [> [> [> [> [> [> Re: So how do we better engage the alumni? -- JoeStag, 08:47:01pm 11/23/05 Wed, [1]

If that mailing went to all Alumni, then that is what is needed. But that game also had the biggest build-up of any MAAC game in a while, we were on a 6 game winning streak and it was a battle for 1st place. Students showed big time and Manhattan bought some fans.

I thought last year that email's went out with discounted tickets for selected games. I will have to check why that has not happen this year.

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[> [> [> [> [> [> [> [> [> [> [> [> [> Re: So how do we better engage the alumni? -- FUAlum, 11:23:45am 11/24/05 Thu, [1]

Joe Stag, I think you're talking about the weeknight game that was a battle for 1st place where about 5400 showed up. But the Homecoming game was during the first year when we kinda sucked, it was a Saturday game that was heavily marketed to alums as a Homecoming special with discounted tickets AND alumni receptions before and after at the arena. Considering the team wasn't playing well, the crowd of almost 5,000 was tremendous. But that's the thing, because of the constant media UConn blitz, I really think alums MUST be sent regular reminders of upcoming games that include things like receptions, giveaways, etc., because alums tend to "tune out" on the Stags if they don't get off to a quick start (like this year).

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[> [> [> [> [> [> [> [> [> [> [> [> [> [> Re: So how do we better engage the alumni? -- Stagophile, 05:13:14pm 11/24/05 Thu, [1]

Three ways to remind fans of upcoming games as suggested by the Marketing Manager of the Iona Gaels...

http://www.iona.edu/gaels/marketing/media_ads.cfm

SCHEDULE CARDS

Reach thousands of loyal Iona followers and businesses by sponsoring schedule cards that are produced for men�s and women�s basketball games. Your company will receive their logo, phone number, address, and web address on each card. Schedule cards are available at games and are distributed in high traffic areas around Westchester County. Schedule cards are produced for men�s and women�s basketball games.

Corporate Partners will receive:
� Company name and logo placed on each schedule card. Schedule cards are produced for football and men�s and women�s basketball).

SCHEDULE POSTERS

This opportunity represents outstanding repeat viewing media for your company's logo and/or message. Schedule posters find their way to prominent locations in retail businesses and restaurants throughout Westchester County. Schedule posters are produced for men�s and women�s basketball games.

Corporate Partners will receive:
� Company�s name and logo placed on each schedule poster. Schedule posters are produced for football and men�s and women�s basketball.

SCHEDULE MAGNETS

Schedule Magnets are produced for men�s and women�s basketball games. Magnet schedules are a great way for a sponsor to find their way into fan's homes and remain there for many years as part of collections.

Corporate Partners will receive:
� Company�s name and logo placed on each schedule magnet. Schedule magnets are produced for football and men�s and women�s basketball.

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