Re: the beautiful people -- Unofficial Chris Cornell Forum

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Date Posted: 10:49:38 01/29/06 Sun
Author: tg
Subject:

Re: the beautiful people
In reply to: Leo 's message, "Re: the beautiful people" on 21:37:23 01/28/06 Sat

This is the part that struck me as funny.

." Said another way, in lieu of a high fee, Cornell's cool quotient may be ratcheted up a notch or two. "

~~~Huh? Wouldn't it be the other way around. Like isn't Chris making that smoking jacket cool.

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Replies:

[> [> [> Re: the beautiful people -- a light, 17:40:11 01/29/06 Sun [1]

Nothing could make that jacket cool.

Here's the larger article:
By Michael Paoletta

NEW YORK (Billboard) - John Varvatos, the man behind the award-winning clothing brand, is always looking for artists with "real" rock roots. These are artists, he explains, who have made an impact -- and will do so for years to come.

He counts Chris Cornell as one such artist. Varvatos selected the Audioslave frontman (formerly of Soundgarden) to be the face of the brand's spring 2006 ad campaign.

Created by New York agency Yard, with photography by music documentarian Danny Clinch, the campaign captures Cornell in such New York locations as Greenwich Village and Central Park.

In the photos, nothing appears out of place -- not the clothes and not Cornell. And that is the Varvatos way.

The goal is to capture artists wearing clothes they would normally wear. "It's not like we're styling them up in the traditional ad campaign way," says Donna Faircloth, Varvatos VP of marketing. "It's more like we're tagging along as they live their life." In other words, she says, "we're simply capturing a moment."

The Cornell campaign runs for six months and includes print, Internet and outdoor advertising. Though Cornell is identified in the campaign, his band affiliation is not. "You either know who it is or you don't," Faircloth says.

It was the same scenario when Aerosmith guitarist Joe Perry and roots-rocker Ryan Adams appeared in Varvatos' fall 2005 and spring 2005 campaigns, respectively.

Cornell's deal included a "financial element," says Stephen Niedzwiecki, creative director with Yard. But, he adds, the Varvatos brand "doesn't have massive budgets to pay talent." Said another way, in lieu of a high fee, Cornell's cool quotient may be ratcheted up a notch or two.

And who knows? Cornell's Varvatos association may help sell a few more copies of Audioslave's latestdisc, "Out of Exile," which debuted in June 2005 at No. 1 on The Billboard 200. The CD has sold 984,000 units, according to Nielsen SoundScan.

Reuters/Billboard
****

I found this pic of another captured moment in Chris's life.

Please let this work oh HTML gods...
Image hosting by Photobucket

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[> [> [> [> Re: the beautiful people -- tg, 18:13:23 01/29/06 Sun [1]

"Nothing could make that jacket cool."

LOL, bitter, bitter.

I don't like that picture, the other ones were nice. That one looks so unnatural. Who's he playing chess with himself? lol Don't like the outfit, dapper dan.

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[> [> [> [> Re: the beautiful people -- a light, 18:30:51 01/29/06 Sun [1]

Dapper Dan is probably playing chess with Toni, and is wondering if he'll be the first guy in history to be beaten up by some fashionphobic chess nerds.

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[> [> [> [> [> Re: the beautiful people -- tg, 19:45:55 01/29/06 Sun [1]

Yep, I think it makes me sick now. LOL

Chris is not a model and those clothes are not a rock'n'roll image. What was he thinking?!?

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