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Date Posted: 00:10:54 09/29/03 Mon
Author: 复旦大学日月光华
Subject: 国产《绿茶》

发信人: HHY (luzhuzhu), 信区: Movie
标 题: 国产《绿茶》
发信站: 日月光华 (2003年09月28日15:25:14 星期天)

见过张元本人。
个子非常高,个性的杰克逊式发型,眼睛特别有神,却格外的不善言谈。

上次的见面非常意外,不为别的,只为居然在上海。
张元之前的多数影片虽然赢得了相当不错的国际声誉,
但在商业上而言一塌糊涂。
上海是商业的,实在是上海观众的本色。

近年来出于各方面的压力,
国内曾经最不屑媚俗的导演也不得不开始考虑市场。
《绿茶》非主流的剧情、对演员的挑选和出彩的台词,
仍然体现了张元骨子里的傲气;
但区别以往的轻快节奏、精心配乐和绚烂色彩,
也同时透露了影片在票房上的考虑。

对我而言,
《绿茶》给我最大的慰藉是它开创了一种适合国产片发展的新形式:低成本,简短,最大
的卖点是剧本、演员等无形资产。

国产片经历了长时间的低糜,
也曾经遭遇市场反响还不如香港盗版录像带的尴尬。
在反复的模仿、抄袭后,回顾头来,真正成功的还是坚持走自己路线的。

入世后的激烈竞争的确让人心悸。
但真正的智者会冷静思考:强敌在前,真正理智的做法到底是用抄袭为矛,还是利用自身
对本土消费者和文化习惯的了解,以巧为盾,在市场上找到属于自己的一方天地。

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