Subject: Nashville, Ga. Vs. Ads More to scrape off on future restores! |
Author:
John Henry
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Date Posted: 22:42:18 12/29/02 Sun
Police Cruisers Eyed for Ads in Georgia
By THE ASSOCIATED PRESS (No Author) - Saturday, December 28, 2002 Filed at 2:55 a.m. ET
NASHVILLE, Ga. (AP) -- Police in four small Georgia towns are considering getting into the advertising business in exchange for free cruisers.
The police chiefs in Nashville, Lakeland, Alapaha and Ivey are reviewing the offer of free cruisers for three years from a private company, Government Acquisitions.
In exchange, the chiefs have to let the cars' hoods, trunks and sides be used for advertising.
``I figured I'd try it to see how it works,'' said Jerry Lipsey, chief of the 12-officer Nashville Police Department. ``We are a small department. It is hard to get our cars up to the number that we need.''
The department has applied for seven cars. Nashville, a town of about 4,700 people, is north of Valdosta in southern Georgia.
About 100 small communities around the country are in talks with Government Acquisitions about the offer, the Charlotte, N.C.-based company said.
Government Acquisitions does not have cars ready to deliver and is still in negotiations with advertisers, said company president Ken Allison.
Allison would not name the advertisers, but said the ads on police cruisers would not promote alcohol, tobacco, firearms or gaming.
Not everyone is happy with the idea.
Commercial Alert, an Oregon-based advocacy group, sent letters to 100 advertisers asking them not to support Government Acquisitions. The group says the company is exploiting law enforcement's economic vulnerability.
``Does anyone really think it is going to increase respect for law, to have police men and women in their cars hawking cola and fries?'' Commercial Alert said in the October letter.
But Mark DiMassimo, president of DiMassimo Brand Marketing in New York, said most people won't pay any more attention to ads on police cars than they do ads on buses and billboards.
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