Re: Men's Hoops starts in 2 weeks -- Niagara Sports

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Subject: Re: Men's Hoops starts in 2 weeks

Author:
RCM

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Date Posted: Monday, October 21, 04:34:42pm
Author Host/IP: syn-045-046-140-085.res.spectrum.com/45.46.140.85
In reply to: Old man 's message, "Men's Hoops starts in 2 weeks" on Monday, October 21, 03:46:31pm

Such an approach goes contrary to literally every marketing principle there is.

The should have send intro videos every week to get to know everyone. You know, because they have a new team every year.

There are very few faithful followers left. NU is totally missing the boat promoting their hockey and bball to young families in and around Lewiston. I was at my sons fourth Bday party over the weekend. I was talking to some dads of kids in his class. I told them that we go to a few games every year at NU. They are cheap. Kids love them. And they serve beer. Of the 8 dads around our little chat circle...Two had no idea NU had a hockey team. The others had no idea they games were of value.

There is virtually no value in NU basketball or hockey in actually rooting for the team or the players. The value is in it is something to do. No one goes to Bisons games and cares in the Bisons win or lose.

NU can not cry poor in the new NIL land and then do nothing to grow their fan base.

Unfortunately their value "prop" especially in hockey, to the local community, does not matter if they are D1 or D3. In many SUNYAC towns the home hockey games are packed and the thing to do. No one cares it is D3 hockey.

First thing NU could do is offer flexible family mini packs tickets to hockey. You buy 4 seats. Each game comes with $1.00 hockey dogs for kids and free pepsi. In addition to your 4 seats which you can use for any say 5 home games. You get an additional 4 seats for free to invite friends and their family. Each year if there is a home game during your birthday month you get 20 free tickets and pizza party before the game. If your birthday is not during hockey...You a rain check.

If you are part of the family kids club you get free admission throughout the year to open skates at Dwyer. And when its your birthday you get 25% off at the merch stand.

These types of things are being done by every A,AA, and AAA baseball team in the country.

With the new era of NIL no one will ever really care about the players. Who has the time to learn about them or follow them knowing they will probably be gone. You have to market the value of the event. Which for both hockey and bball is actually quite high.

This will not solve the NIL riddle. But it would be nice for the kids not to play in front of arenas that are 75% empty!

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[> Subject: Re: Men's Hoops starts in 2 weeks

Author:
Maldez
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Date Posted: Monday, October 21, 05:16:46pm
Author Host/IP: syn-067-249-246-087.res.spectrum.com/67.249.246.87

Yep, the basketball season kicks off in just 2 weeks and not a peep from the administration...no word of an exhibition game.

Not just that but the roster on PE.com has not been updated since June...no pictures of the players, no bios, no stats....and here it is October 21.