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Subject: Yet another blunder by the AD. By advertising that limited parking is available on a first-come basis, they are inviting frustration for all but the earliest birds. Most importantly the big donors in the Maroon and Gridiron Clubs, who should be explicity given first shot at most of these spots as a reward for their generosity, will instead be treated the same as those who haven't given a dime. I wonder if anyone there has any concept of marketing or customer relations techniques? Are they trying to drive away all but the most forgiving fans?


Author:
DamnRam
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Date Posted: 14:10:12 05/10/05 Tue
In reply to: Jimbo65 's message, "Re: Letter is the same fluff as last year, tell people to take mass transmit. No attempt to get additional parking. No effort in the letter to actually encourage people to attend, Letter says parking passes available (for $35) on a first come basis. No mention if you need a pass to park on campus. IMO, this lack of attention is typical of the approach given to athletics by the administration. I realize this is a difficult time for the program with the field renovation & the parking issue but there is a real need for someone in authority to say what can we do to make this better." on 12:51:58 05/10/05 Tue


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Replies:
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In case anyone in the AD wants to see an extreme example of how to do this the right way, head up to Boston College. All students have to move their cars off campus the night before. Game day parking/tailgating on campus is by permit only, and permits are issued only to those who have given at least X number of dollars in the past year or two. Last time I heard, X was $5,000 but I think it was increased recently. Regular shuttle bus service runs between the campus and the T stations and parking lots in nearby areas. (NT)DamnRam14:27:36 05/10/05 Tue


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