I remember the photo appearing in a tabloid newspaper here in the UK. DD was sitting there, with a sort of proud expression on his face. He knew it was funny even as he was doing it, but if he had any integrity, he *could* have refused to join in. I'm with detoured, he was very aware of his sex appeal and maybe it's since his marriage and fatherhood that he realises he has done some not-so-subtle things to promote himself!
Although I liked his physique spread out for all to see, I can appreciate that he feels rather silly now, for all that blatant self-publicity.