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| Subject: Successful Returns On Investments & Returns Of Investments | |
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Author: Dennis S. Vogel |
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Date Posted: 16:12:35 07/26/23 Wed Even without stating “Success Delusion”, you can advertise advantage offers compared with usual conditions plus typical cheap product results. Goal achievements can seem successful, but will results last long enough for Returns On Investments &/or Returns Of Investments (meaning people regained/saved money, energy &/or time later)? During planning, expected ROIs might seem bigger than anticipated finished project costs. In hindsight, when people subtract inputs from benefits, results could be negative because of short-term inadequacy plus lack of durability. Planning should calculate personal costs & rewards plus include product & technique feasibility. Functional hope includes making rewards outweigh mental & physical resource costs. Since people experience costs before benefits, help customers maintain hope with effective, efficient results so perceived input & output values don't wither. Example: People invest effortful days into preparations for two-hour parties because delight matters. How much guest & host mental, physical &/or social stimuli make preparations seem worthy of input values? Without guidance, people might underestimate required exertion & resources for preparation & fulfillment. Progress stops if preparations deplete people's time, energy & money. How can you guide customers to personal fulfillment so they relieve financial & health concerns without trying to push beyond fatigue? Even if people know benefits are valuable, resource replenishment is necessary for full advantages. Excessive heat & exhaustion can quickly overcome people's willingness to create advantages. Even when people create expected benefits, fatigue triggers negativity & skews perceptions. During hot summers, customers might do outdoor projects after work shifts. People need recovery from jobs to work on personal projects. You could work with nutrition businesses, so customers have full personal functionality while creating other functional advantages. If customers can’t adequately focus & perform tasks, would your offers be fully advantageous? Guidance can reduce stressful confusion & maximize productivity, so efforts aren't wasted. Offers Can Be Framed From Multiple Perspectives. Obstacles & miscalculations reduce morale so projects seem wasted & you could lose potential referrals. Make your store an optimal value source so people make referrals to express concern for each other & share optimism. If people think limitations & problems outweigh perceived options, retailers should describe advantage offers to restore optimism. Consult with other specialist retailers to develop opportunities to promote. Insightful facts & products should bridge gaps between customers & their aspirations. Find authorities & manufacturers who develop tools, materials & best practices. Optimally healthy, clear-minded nutrition store customers can optimistically evaluate your advantage offers. When you guide healthy people's insightful cognitive labor, success is easier. If nutrition retailers offer recovery to your customers, focused cognitive labor can optimize physical effort to 1) effectively avoid mistakes so restarts aren’t necessary & 2) efficiently avoid waste. Increase your total advantage offers with benefit combinations like these. Whether people consume juices for refreshment &/or nutrition, they could have “better” options. Nutritionists advise avoiding sugary juices because temporary sugar-rushes bring crashes. When people are exhausted, sugar-rushes can feel like successes before crashes. Vegetable/fruit smoothies have carbohydrates, sugar, protein, fiber plus vitamins & minerals. Smoothies might taste like failures but aid functionality & suppress hunger distractions. Though sugar-rushes can aid immediate productivity, the success delusion could be nascent breakthroughs interrupted by crashes. Benefit creation & maintenance require creating & maintaining foundational positive conditions. Foundational positives creation & maintenance require cognitive labor to develop reasonable positive maintenance & improvements plus prevent or restrain negatives. Example: If people are concerned mostly about rotting wood, they might think success is: 1) removing rotten wood plus preventing future rotting & mold; 2) no remediation but preventing more rotting & mold; or 3) replacing rotten wood without changing causes. Wood replacement expenses & hassles could bring benefits without reducing suffering from mold-induced medical problems. Though interpretations are subjective, comparisons would be like balancing scales indicating whether positives equal or outweigh negatives. Some criticize marketers for pushing higher standards on people who have good enough results. Morale can decline when people compare their existence to others’ lives. I don’t advocate urging people to compete socially in matching or exceeding anybody’s achievements. That competition can bring success delusion from temporary personal satisfaction & social status akin to inflating balloons that eventually pop or shrivel. If people’s satisfaction comes from somebody’s losses, victory can feel like freedom. Losses can feel like jails without access to keys as people struggle for future wins. When people feel trapped, how do they define freedom? How would people create & retain that freedom? When people pleasantly anticipate renewing personal magic, daily drudgery doesn’t feel like a prison. How will you describe offers so niche members recognize how that freedom (continues to) fit their lives? Physical survival can be assured despite people's daily slogs. People can feel mentally like salmon struggling upstream, escaping predators & fulfilling responsibilities but life fulfillment slips away further. Salmon start journeys with all requirements to arrive, but not to survive or return. If people perceive preliminary success, they might assume their preparation & resources are sufficient. Projects might fail if people inaccurately assume they've prepared. Remediation fails without preparation for maintenance beyond choosing repair products & learning skills. What are typical shortcomings & biases you can help people overcome? Differentiation or Commoditization Retailers assume they're successful because they sell things instead of attracting more customers by offering experiences. Analogy: Spectators watch bears catch fish. Imagine entrepreneurs feeling successful if tourists watch bears & spend money in towns. Businesses should add value to humans' experiences plus preserve conditions for bears & fish, so tourists might return for nature, comfort & entertaining variety. Other rivers attract bears & fish, so watching them can be a commodity experience. Commodity products are purchased based on low prices. Commodity purchases have little/no differences in opportunity costs. If people buy identical commodities from discounters, there are differences in sales floor sizes, checkout lines, driving & parking lot walking. Other than time & energy expenditures, transactions & experiences are about equal. If you use commodity advertising (Product-XYZ $35) like discounters (Product-XZ $25), consumers think $10 is the only difference because offers aren't differentiated. You'd offer value instead of commodities if you'd explain how XYZ provides better relief or prevention than XZ because you guide customers to maximize XYZ according to their goals. If products & service-levels are commoditized, would people return to small stores despite higher prices & lower perceived selection? Retailers Push “Loyalty” Programs. Opportunities Pull Consumers. Offer valuable opportunities so consumers return to reinvest. “Loyalty” fulfillment costs somebody money &/or effort. Consumers invest money for purchases plus point redemption efforts to increase value. Through relationships, opportunity offers can keep you in business. “Loyalty” implies relationships but based on what? Relationships can be based on mutual concern about each other's wellbeing. People don't have loyal relationships if they only trade money for products without interactively helping achieve goals. Sincere loyalty shows concern, so questions & answers are expected & comforting. When you know customers' goals require AB more than BC, you can talk personally about why AB is worth $X plus learning skills. If you talk impersonally, you might deal with stereotypes & make imprecise recommendations plus provide less value. When niche members recognize you as a specialist, your sensitive offers are perceived as personal, not stereotype-based. Though advertising is an impersonal sales method, you can promote your specifically distinctive retailing style. When you treat people as exceptional, they can believe you offer exceptional value. Set people's goal achievement standards high & make it hard for competitors to compare. Since I'm not in your specialty, I'm demonstrating things with sensitive analogies. Since June 2022 without human stereotypes, we've extended Marshall Goldsmith’s bear salmon analogy about avoiding success delusion. Please bear with me! Bear Analogy/Offer Example: 'As a bear, you notice natural changes. Though you coped with previous experiences, you need to refocus & reprioritize to successfully adapt. Though bugs(?), honey & fruit taste good & are relatively easily obtained, servings are inadequate compared to your hunger & nutritional needs. Now in autumn, you're hungrier than usual so you need adequate high-quality, long-term protein. You must retain enough necessary nutrients for when your usual food isn't available. Though you're energized & motivated now, remember last year you felt very sleepy. If you wait until you're sleepy & food is hard to find, you'll be very weak if you survive until spring. Before our local river freezes, it'll have high-quality, high-protein salmon rich in Omega-3 fatty acids you'll need to thrive through winter. Let's schedule a plan consultation now, so you'll be ready.' This shows an advertiser understands consumers' needs, plus helps consumers understand why they need specific products. Consultations would create understanding for guiding customers based on what they’re willing to adjust or replace. Without consultations, retailers wouldn’t know which customers are flexible enough for guided testing of unfamiliar products & methods. People might interpret “unfamiliar” as ‘new possibility’ or ‘unsafe’ & replacing familiar things could feel like potential losses. “Adjustments” could be construed positively as ‘augmenting’ or negatively as ‘destabilizing’ familiar things. Thank you for using my blog. Please let me know if I should clarify anything. Copyright 2023 Dennis S. Vogel All rights reserved. When you compete against big businesses with big budgets you need powerful marketing strategies & tactics. You'll find them here- https://thriving-small-businesses.blogspot.com/ https://www.voy.com/31049/ [ Next Thread | Previous Thread | Next Message | Previous Message ] |
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