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| Subject: Happy Days Are HERE. Why Are You THERE? | |
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Author: Dennis S. Vogel |
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Date Posted: 18:00:59 11/29/23 Wed Since normal negatives inevitably increase, people reduce stress of external struggles by surrendering. Internal struggles grow into resentment ("Why me?") & don't accept surrender. Mixed emotions arise when people surrender to avoid feeling like failures, but feel frustrated without opportunities & remedies. Help customers identify & workaround limitations & obstacles. Normality is flexible, but people need planned adjustments instead of improvisation. People need realistic options, but nobody perceives full reality of opportunities & problems. In our world of distractions & conflicting opinions, if people could receive all sensory input, perceptions would challenge beliefs. Mental traffic would be disrupted as impressions are stopped at subconscious borders. People might think control is beyond their reach & doubt reality if you offer full benefits. Representative case studies show consumers how people like them succeeded. Explain people's step-by-step successes, so customers confidently recognize steps they can do. Beginning steps can match personal experiences & observations, when customers internally confirm what they did or discern. When they personally confirm your advantage offers & accept your help with other steps, integration merges into partnership. Control is on customers' horizons when they combine your offers with their efforts. Since goal achievements are beyond horizons, provide navigation & logistics so customers confidently set courses. When storms (problems) emerge, customers can adjust directions & timing to preserve progress. People seek any ports in storms to preserve resources, but prefer returning to homeports despite sacrificing progress. Is it better to experience unfamiliar ports or divert to explore other latitudes? Until storms pass, help people explore opportunities for achieving consistent progress. Where There's a Will, There's a Way! Case studies are Attention, Interest, Desire, decision & Action patterns of buying & using resources. You can motivate people to test alternative approaches & connections. While people survive with "A", they yearn for "C" but it isn't durable enough to last. They need to maintain "A" as a foundation & build "B" to connect "C" then preserve “ABC”. People should accept responsibility for decisions & actions, but people are perplexed by results of complicated issues. Wishful thinking imitates functional hope, so people need local examples of possibilities & warnings of potential impossibilities. Offer Example: '(Store) is expanding the local insightful knowledge-base. The Internet has many product ratings & tutorials, but people need step-by-step options to customize opportunities & problem remedies. As neighbors report experiences before, during & after using products, our team efforts will customize strategies & techniques. Help will flow from members reporting results online or in-person, so others can adapt those results then give reports. Let's create cooperative progress by learning from & with each other.' Product innovations, experiences, experiments & observations can expand options when people create & use insightful knowledge. Happiness Doesn't Come From Perfection, It's Created Despite Imperfections. This analogy is my interpretation: The sitcom Happy Days was based in evolving 1950-1960s culture. Richie Cunningham was the original main character. Watchers preferred Fonzie who adapted to fan preferences & became The Fonz. Watchers might've identified with Richie struggling through adolescence as Fonzie transitioned from a thug to a fallible protector. Thugs backed off when The Fonz arrived. He & Richie mentored each other. As Richie introduced Fonzie to stable family life; he helped Richie resist destabilizing thugs. Stability allows some vulnerabilities as people relax. Fonzie developed a mellow home life. Richie didn't find total safety but had more security. Richie & Fonzie admired each other, but didn't want to trade places. They learned from each other & blended positives to reduce negatives. When people feel continually threatened, it's tempting to figure they survive by avoiding other people's vulnerabilities. Comparisons feel comforting: I have XYZ & they have ABC, they aren't any better than me! Others have less. Possessions inspire pride. Achievements build delightful morale with/without comparisons. Fonzie didn't accept unfamiliar insights until he noticed though Richie's & others' lives weren't ideal, they had things Fonzie wanted. Unfamiliar insights might be reasons friends obtain & retain some secure comfort. Without observing people's experiences, children's daily life stresses seem normal & inescapable. Adults perceive "unreachable" alternatives as existing for others. Though people are more privileged than others, exclusive privileges often become democratized as retailers persuade people to learn about & adopt technologies. As mass production decreases prices, people can adapt goals by purchasing or renting more products & learning other skills. As technologies expand, you can guide people in learning techniques to adapt product upgrades to their conditions. People might feel accepting advice indicates they're inadequate &/or surrendering control. Before planning projects, people should define their spheres of control. Will people oppose, accept or influence changes? Are people open to suggestions or insist their ideas are the only viable, valuable options? If negative case studies indicate people's ideas aren't feasible, will people reject those cases? If people's options don't achieve their goals, who/what is blamed? Case Studies Are Instructive But Not Definitive. Biases are like rocky gravel making roads possible but rough. Removal techniques vary in effectiveness & value depending on whether biases are anchored in people's identities or popular heroes’ reputations. Induce people to reconsider biases with compelling, advantageous case studies. Description: ' (Person) created (advantage) by combining (benefits A,B,C) to boost (results), (Store) offers you local, personalized insights.' If customers are stubborn, ask, 'If friends were making costly mistakes, would your concern prompt you to let friends cause self-inflicted problems or would you offer wisdom? That's good, would let me be your friend as we explore options?' Integrating Requires Understanding. Customer integration helps you use your understanding of customers to help them integrate advantage offers to maximize personalized values. Insights make products more advantageous plus increase appreciation for products & customized advantages. Case studies demonstrate people connecting products & actions: ‘People used (product) to create (benefit) in (location) & combined it with (result), so they enjoy (advantage). Local people adapt it by __.’ Since June 2022, we've avoided human stereotypes by anthropomorphizing bears & salmon while extending Marshall Goldsmith’s analogy to understand success delusion & spawn insights. Advise consumers against rushing ahead like spawning salmon assuming what's natural is successful. Salmon don't know what goal fulfillments cost. Without planning to survive & spawn again like other fish, do salmon evaluate success on hatchling numbers or offspring surviving to spawn? Method "A" could be returning to natal rivers. "B" could be completing the journey. "C" could be males winning/avoiding fights, then releasing milt where ("D") females securely embed eggs. Apparently, salmon barely eat & rest during ABCD. Each method could be fulfilled if salmon could avoid predation while eating & resting ("E") in unfamiliar conditions. It'd be AE+BE+CE+DE & bring success unless salmon aren't genetically encoded for it, which they can't change. As you settle issues, another arises. Instead of endlessly searching for issues, structure & optimize frameworks to advance & preserve progress plus workaround unchangeable problems. Evaluate structural advantages & disadvantages, then confine goals to what's achievable with available resources. (Between here & the subhead below, this framework & questions might be overwhelming until you replace ABCD with products & methods plus apply questions to customers' projects. While reading it, consider how consumers endure unfamiliar problems & offers without information to fill gaps.) Develop offer frameworks based on niche members' descriptions & goals: Before product quality declined &/or conditions changed, "ABC" combinations brought ideal benefits. AB/AC/BC was adequate. Progress requires higher technology & skills because elemental absences bring inadequacy: ABC-A=BC or ABC-B=AC. Is it because A or B are inadequate for securing benefits? Though C adds value to A or B, ABC is more durable, so advantages are complete longer into the future despite (problems). If niche members had ABC before losing any elements, what caused the losses & what are the effects? Can those causes be decreased or eliminated? Can those effects be remedied? Can element replacements restore or recreate benefits? Which repairs would make those replacements practical? What are the effects if some niche members never had ABC? What prevented those elements? How would people need to change circumstances to add any elements & preserve positive effects? Are specialists required to do methods for using your products or could most consumers learn those methods? How long is the skill learning process? Are tutorials enough or should people have in-depth lessons about repairing & preserving specific conditions? If people can't afford fully skilled service, are they apt to: 1) Attempt actions with or without learning skills; 2) Hire somebody for partial work; 3) Skip actions? Motivate Customers with Functional Hope. We interpret conditional factors differently. Are those factors well-known? Do people have enough functional hope to motivate them to restore or recreate benefits? What can you offer for people to evaluate practicality of their decisions & actions? Guide customers in comparing input from others including case studies. People should know important facts including consequences of results from their decisions. It’s important to monitor conditions & niche members' preferences & adjust offers to help customers adjust what they influence & adapt to what they can't influence. Thank you for using my blog. Please let me know if I should clarify anything. Copyright 2023 Dennis S. Vogel All rights reserved. When you compete against big businesses with big budgets you need powerful marketing strategies & tactics. You'll find them here- https://thriving-small-businesses.blogspot.com/ https://www.voy.com/31049/ [ Next Thread | Previous Thread | Next Message | Previous Message ] |
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