Products DO NOT Sell Themselves -- Small Businesses Discussion Forum

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Subject: Products DO NOT Sell Themselves

Author:
Dennis S. Vogel

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Date Posted: 11:30:06 05/23/01 Wed

Let's Set The Record Straight -
Products DO NOT Sell Themselves

If you think they do, take a product out of its package and put a price on it. Put it somewhere that people will only find it by accident. Be sure it can't depend on anybody's or anything's reputation to gain favorable impressions.

Don't use any point of purchase signs, no sales presentations, no packaging.

Don't let anybody know that the product exists.

Don't answer any questions about it.

Don't use any attractive displays.

Don't list any features, advantages or benefits.

Don't demonstrate it.

Don't let anybody have for a trial use.

Don't offer any warranties or guarantees.

Now think about this logically - Do you that enough people, if anybody, will buy enough units to make it profitable?

If your answer is "No," then don't ever think that products sell themselves.

Dennis S. Vogel
Your business will thrive, no matter who
your competitors are, if you market it
powerfully and do everything else correctly.
http://wz.com/business/SmallBizThriving.html
http://www.thrivingbusiness.homestead.com

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Replies:

Subject	Author	Date
Make Your Offers Match People's Conditions & Goals	Dennis S. Vogel	13:13:43 08/17/17 Thu