Re: Building Trust And Receptivity To Your Advertising -- Small Businesses Discussion Forum

[ Show ]

Support VoyForums

[ Shrink ]

VoyForums Announcement: Programming and providing support for this service has been a labor of love since 1997. We are one of the few services online who values our users' privacy, and have never sold your information. We have even fought hard to defend your privacy in legal cases; however, we've done it with almost no financial support -- paying out of pocket to continue providing the service. Due to the issues imposed on us by advertisers, we also stopped hosting most ads on the forums many years ago. We hope you appreciate our efforts.

Show your support by donating any amount. (Note: We are still technically a for-profit company, so your contribution is not tax-deductible.) PayPal Acct: Feedback:

Donate to VoyForums (PayPal):

[ Login ] [ Contact Forum Admin ] [ Main index ] [ Post a new message ] [ Search | Check update time | Archives: 1, 2, [3], 4, 5, 6 ]

Subject: Re: Building Trust And Receptivity To Your Advertising

Author:
Dennis S. Vogel

[ Next Thread | Previous Thread | Next Message | Previous Message ]

Date Posted: 09:43:08 05/23/01 Wed
In reply to: SidK 's message, "Re: Building Trust And Receptivity To Your Advertising" on 09:40:03 05/23/01 Wed

Sid:

You're right, you have earned their trust, so they buy from you.

There's a lot of variables in this issue. I'll cut through most of it by writing that what you offer and your messages have to be relevant to your customers lives. (I've just
started working on a marketing report about this, I think it'll be a long one.)

If you sell chewing gum, they probably won't be thrilled by getting repeated messages about it. This may be true about any commodity.

To prevent something from becoming a commodity it's important to use the information I wrote in the other post I wrote for you in response to USP,PA,CA,USA, It's too much to keep up with!.

Relevance is a deep subject, but as you pointed out, I should have covered it briefly in the original post. Thank you for pointing that out.

DennisVogel@wz.com
WZ-ard of the business startups realm-
"Small Businesses Thriving in the Shadows of Giant Competitors "
http://wz.com/business/SmallBizThriving.html
http://www.thrivingbusiness.homestead.com

[ Next Thread | Previous Thread | Next Message | Previous Message ]