Nonconsumers = NO sales -- Small Businesses Discussion Forum

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Subject: Nonconsumers = NO sales

Author:
Give me a break

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Date Posted: 22:09:55 08/22/10 Sun

Dennis, It seems you’re focusing on retailers more than small businesses in general.

I’ve read & listened to what Clayton Christensen wrote. I don’t know how it applies to retailing – especially a small store. Maybe I’m a no consumer of his wisdom.

He wrote about appealing to nonconsumtion & applies it to product makers & service providers. I sell products made by others. By the time, products get to me, they’re done & I need to sell them as-is.

There are many nonconsumers & they won’t buy what they don’t want or need. I can’t afford to start an advertising campaign for each product & try to convince nonconsumers they should consume.
Some suppliers have co-op advertising programs, but most aren’t worthwhile - especially to somebody who has such a low budget.
Predictability Comes From Good Theory are you kidding me? Do you really understand this stuf?
How can a sole proprietor have time & mental energy to figure which theories apply? Who among us can summon up time & energy to fguere out how to form a theroery?

How can anybody who works & especially runs a business learn and remember the terms, what they mean & how to sue them?
artificial motivation nonmarket forces asymmetric skills

Give me a break. He’s definitely a professor, but I’m not a student who has time to study for tests. I live the test every day! I’m not a theory-building scholar.

I know I’m making grammar & spelling mistakes, but I’m sure you can figure out what I mean.

Seeing What's Next? When I see what’s next, I see bankruptcy.

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Replies:

Subject	Author	Date
Retailing & Nonconsumption	Dennis S. Vogel	00:06:07 08/23/10 Mon