Jobs-To-Be-Done Alone Are NOT Sufficient -- Small Businesses Discussion Forum

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Subject: Jobs-To-Be-Done Alone Are NOT Sufficient

Author:
Clarification

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Date Posted: 16:37:19 07/27/13 Sat

Dependence only on the Jobs-To-Be-Done paradigm is NOT sufficient. You may get some positive results, but fewer than are possible by utilizing other behavioral determinants.

As much as some "jobs" may have similarities, the differences in overall costs is dependent on qualities each end-user requires.
The motivational needs of Abraham Maslow's Hierarchy of

Needs are expressed differently as various people experience shortcomings and insufficiencies in unique ways. I am utilizing "shortcomings" as circumstances in which changes were possible but yet were unrealized. In this context, 'insufficiencies' can be interpreted as meaning little or no possibility exists to elicit or increase a positive result because of what is environmentally inherent.

Their experiences are determined by what they lack and availability of options. Of course, individual discernment focuses on personal tastes. Each person has personal standards that are shaped by how he or she perceives and predicts peer acceptance. When peer approval is vital, comfort issues are more complex. People may be physically warm, yet feel the chill of a cold peer response.

People in poverty are probably satisfied by any coat they can wrap about themselves. Somebody, who has broader monetary means, will purchase what apparently provides emotional satisfaction in addition to physical fit and function.

Any clothing that affords full functionality for modesty needs and protection from the elements would seemingly suffice. Yet, most males would bristle at the idea of wearing feminine attire. A Western male may feel perfectly comfortable wearing a kimono until reactions of Japanese peers indicate it's a female style kimono. When it occurs, what felt sufficiently comfortable - physically & psychologically - will fail any test of comfort.

A female style kimono may meet the basic and safety needs of either gender, yet while such a garment meets feminine social & esteem needs (feeling warm and fuzzy as it were), it provides cold comfort for a masculine ego.

Manufacturers and retailers - in fact all supply chain members - should be cognizant of who desires specific results in various contexts. A Job-To-Be-Done and satisfactory outcome depend on personal perceptions of qualities - who wants what, plus when & where that desire is to be fulfilled. Even quantity (how much) & durability (how long) vary for each consumer.

While some circumstances lend themselves to 'whatever gets the job done', many cases exist in which short-term, expedient efforts will in no way fulfill long-term - especially unforeseen - needs in fluctuating environments.
As each individual inhabits several environments - interpersonal such as familial, social and occupational as well as intrapersonal - private.

We should all realize and accept this fact: While some needs are accurately reflected as Jobs-To-Be-Done; some deeper needs should be perceived more as careers-to-be-fulfilled. Yet some careers-to-be-fulfilled are life-long & as such will never be filled to the point of full.

Supply chain members should be prepared to be in the market for the duration, yet be willing and able at all times to adapt to changing & new requirements. Supply and demand may not always be equal, but ability to consistently strive to that end is matter of being equal to the job(-to-be-done) or the career(-to-be-fulfilled).

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Replies:

Subject	Author	Date
Jobs-To-Be-Done Is One Part Of Optimal Marketing	Dennis S. Vogel	00:26:15 07/28/13 Sun