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Subject: Avoid Consumer Confusion

Author: Dennis S. Vogel

[ Next Thread | Previous Thread | Next Message | Previous Message ] Date Posted: 15:25:07 08/11/09 Tue I’m not trying to pick on anybody; I just want to help you. I disguised the vendor’s identity. I bought several of this vendor’s products & I haven’t opted out of its list because its marketing messages are usually good—they’re worth studying. I got an e-mail sales message with a statement like this (disguised): Includes an elastic holder plus a pocket to store your power cord Only $XX.YY Since “Only” is next to the sales copy on a separate line from the price, it seems like the “elastic holder plus a pocket” is only big enough for a power cord. This would make the product too expensive compared to the storage benefit. Plus, what would a customer use to store the main product in? I’m not trying to pick on anybody; I just want to help you. I disguised the vendor’s identity. I bought several of this vendor’s products & I haven’t opted out of its list because its marketing messages are usually good—they’re worth studying. I got an e-mail sales message with a statement like this (disguised): Includes an elastic holder plus a pocket to store your power cord Only $XX.YY Since “Only” is next to the sales copy on a separate line from the price, it seems like the “elastic holder plus a pocket” is only big enough for a power cord. This would make the product too expensive compared to the storage benefit. Plus, what would a customer use to store the main product in? Maybe I’d pay YY cents for a cord holder, but I wouldn’t pay $XX. 8^) “Only” should be on the same line as “$XX.YY”. Dennis S. Vogel thrivingbusiness@email.com Understanding comes before buying. If a competitor’s message is clearer, it may be more compelling than your message, if consumers don’t understand your message. Here's free information to help you get results sooner. http://www.lakefield.net/~thrivingbusiness/ http://www.voy.com/31049/ [ Next Thread | Previous Thread | Next Message | Previous Message ]