Loyalty Is a Two-Way Street -- Small Businesses Discussion Forum

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Subject: Loyalty Is a Two-Way Street

Author:
Dennis S. Vogel

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Date Posted: 18:30:19 11/19/08 Wed
In reply to: Dennis S. Vogel 's message, "Be Loyal To Customers Instead Of Expecting Loyalty From Them" on 15:33:00 11/08/08 Sat

I found confirmation of what I've been teaching for years: Businesses should be loyal to consumers before they can logically expect people to be regular/"loyal" customers.

The URL for you to use is http://hbswk.hbs.edu/item/5871.html

You can read about it by scrolling down to "Loyalty Is a Two-Way Street". You can probably have the web browser (Firefox, Flock, Internet Explorer, etc.) search the web page for "Loyalty Is a Two-Way Street" instead of scrolling down.

Dennis S. Vogel
Understand consumers so you can help them understand you, your business & your offers. Some information you need is here - http://www.lakefield.net/~thrivingbusiness/
http://www.voy.com/31049/

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