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Subject: Get Faster Results & Less Rejection


Author:
Dennis S. Vogel
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Date Posted: 23:26:52 04/25/04 Sun

This story has a business lesson. It won't seem like it at first.

3 prisoners tried to escape, but were caught. For the most part, the warden realized they were good prisoners. They just wanted to get away from the prisoners who weren't so good. The warden could understand why they didn't want to be in prison but yet he was obligated to punish them. He also used them as examples to other prisoners, who may have thought of escaping.

The punishment was being flogged. They'd each be whipped 3 times on their backs. Since the warden wanted to be somewhat lenient, he gave each of them a choice of what they wanted on their backs.

Smith chose to have his back coated with almost frozen corn oil. He figured the frigid oil would make his skin somewhat numb & it may cause the end of the whip to slip. If it slipped, it wouldn't dig into his skin as much.

It didn't work as well as he hoped. He cried out more loudly after the second stroke than he did after the first stroke. He practically jumped of his skin after the third stroke.

Murphy is a big tough guy. He said, "I don't want nothing on my back! Let's just get it over with." After the first stroke, he didn't flinch, he just grunted, "That's 1." He was even more stubborn for the other strokes. He only reactions were counting them like he did the first.

The warden asked Jamison, "What do you want on your back."

Jamison was so scared he could barely talk. So when he did force out his reply, he sounded like he was beyond crazed. He said, "Wha- What, What do I want on my back? I WANT MURPHY ON MY BACK. That's what I want."

Now the lesson - It seems like many business owners & sales people are like Smith. They try to avoid talking to prospects because they don't want to be rejected. But the only 2 viable ways of bringing in more money are what Murphy or Jamison decided they wanted.

Murphy just jumped in & did it, then it was over. Of course, finding & selling to more prospects is/should be a constant thing. But Jamison had a valid idea for anybody who needs to sell things.

Facing possible rejection can be painful - being mentally & financially whipped. But Murphy already endured it.

If Jamison & Murphy were business owners, Jamison may think, "Murphy sells products to the same people I should be selling my service to. I wonder how much rejection he faced. Not everybody rejected his products, so they must trust him. If he talked to people, who trust him, about my service they might buy it."

Murphy may want a share in Jamison's profits from selling the service to Murphy's customers. Or Murphy may want Jamison to persuade customers to buy products from Murphy. There could be other things to work out.

These approaches can be called different things depending on they're done. Jay Abraham calls one form Host-Beneficiary. Murphy is the host, Jamison is the beneficiary. Murphy & Jamison could package their products & services together & sell them as a unit. That's a Joint Venture. Both methods have legal issues to work out.

Attorneys can help you figure out what to agree about & how to specifically write it so everybody involved understands what will happen at each point. Each partner should know how problems will be resolved.

Yes, it can be done without input from an attorney. But if something goes wrong, an attorney will be like Murphy on your back.

It depends how much you want to risk being whipped if something goes wrong & "you get caught." So actually there's more than one business lesson in this story.
Dennis S. Vogel
When you need results & profits quickly, having somebody who knows the right strategies & tactics for your specific situation is vital. Learning how to improve your business already takes a lot of your time. Do you have time to learn what all of the right strategies & tactics for your specific situation are?
What you need is here:
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