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| Subject: What's Their Secret? | |
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Author: B.J. |
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Date Posted: 14:45:18 01/15/06 Sun Hi, I read what you wrote about Victoria's Secret owner Leslie Wexner in Marketing Nuggets. At first, it seemed like you mistakenly wrote "he" instead of "she." I'm not doubting what you wrote since Victoria's Secret is highly successful. How can a man - anyone who's not a member of a target market successfully sell what they need or want? Does this show big box stores don't have to have "intimate" (pun intended) knowledge about their target markets? If so, that makes it harder for us to compete with them. Or does it show people will buy when they think they don't have much other choice? I mean big retailers can outspend us in advertising, so it's almost like our advertising or stores don't even exist. We're lost in the clutter. People probably think they can't afford to buy from a better quality store or they don't see us past the fog of the big retailers. [ Next Thread | Previous Thread | Next Message | Previous Message ] |
| Subject | Author | Date |
| Part 1- Branding Will Make Your Marketing More Effective | Dennis S. Vogel | 23:28:47 01/16/06 Mon |
| Part 2- Branding Is A Lot More Than A Name & A Logo | Dennis S. Vogel | 00:41:27 01/18/06 Wed |
| Last Part- Controversy -- Who Needs It? Maybe You! But Be Very Careful! | Dennis S. Vogel | 01:39:18 01/20/06 Fri |
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