I don�t understand some things -- Small Businesses Discussion Forum

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Subject: I don�t understand some things

Author:
Huh?

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Date Posted: 16:05:22 08/18/06 Fri

Like you, I�ve also learned a lot of good things from Jay Abraham, but I don�t understand some things.

He often says, �The headline is the ad for the ad.� It may be profound, but I don�t remember him explaining what he means. He�s often talked about leverage on leverage. But, maybe I�m thinking too literally, how can leverage be put on leverage?

I may have missed something while reading a Clayton Christensen book. I remember he wrote people won�t know ahead of time how they�ll use a product. Companies won�t know ahead of time, who will buy products.

If that�s the case, how do products ever get sold?

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Replies:

Subject	Author	Date
Marketing Leverage	Dennis S. Vogel	10:17:47 08/20/06 Sun
The Leverage Process -- Dennis S. Vogel, 23:21:43 08/20/06 Sun