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| Subject: WRONG! As usual!!!!!!!!!!!!!!!!!!!! | |
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Author: Oropan |
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Date Posted: 10:42:09 03/12/07 Mon In reply to: Mo' 's message, "If you ever posted links we might know it's AUS. BTW, 618k would be a huge audience there. O'Reilly doesn't get 1mm in the US." on 14:28:16 03/10/07 Sat O'reilly averages between 2 and 3 million viewers per night! >>They are one of the three major tv networks in >>Austraila and majority owned by Canada's CanWest. I >>posted this to show you econuts that just more than >>the US public doesn't give a Da** about global >warming. > >How come people are supposed to know what you meant >when you leave it out of your original message? Your >posts are so disconnected. >> >> >> >> >> >>>Also baffled as to why you continue to post >>>unattributed articles. >>> >>>>Viewers keen to save planet, but not during >favourite >>>>show >>>>Email Print Normal font Large font March 8, 2007 >>>> >>>>The green conundrum is affecting many products, not >>>>just TV, writes Paul McIntyre. >>>> >>>> >>>>TEN NETWORK's programmers are baffled. With so much >>>>attention on climate change and consumer research >>>>indicating viewers were keenly interested in a 2½ >>hour >>>>feast of practical advice on how they might save the >>>>planet, Ten's ratings for the Cool Aid blockbuster >on >>>>Sunday night were still a disaster. >>>> >>>>Viewing numbers peaked at 618,000, compared with >more >>>>than 1.6 million each for Grey's Anatomy and CSI on >>>>Seven and Nine respectively, and averaged just >>464,000 >>>>people across the country. >>>> >>>>"Truthfully, we're confused," says Ten's network >head >>>>of programming, Beverley McGarvey. "They didn't >come. >>>>It's not like they came to the show, sampled it and >>>>went away. They didn't come. >>>> >>>>"We had study guides in schools, we had the full >>>>support of the print media, both editorially and >with >>>>advertising, and an extensive [Ten Network] on-air >>>>campaign with a number of different creative >>>>treatments and different stances. >>>> >>>>"We spent a fortune to get the audience there and it >>>>didn't work. We've talked about it quite a lot >>>>internally. We're disappointed." >>>> >>>>Ten isn't alone. Despite the focus on climate >change, >>>>the green conundrum is alive across myriad product >>>>categories, including toilet paper. >>>> >>>>Australians spend $500 million a year on the stuff >>but >>>>just $20 million each year goes to brands using >>>>recycled paper. Since 2005 the category has been in >>>>decline, although it showed some promise in the >>latter >>>>part of last year. >>>> >>>>The success story for Australian paper manufacturer >>>>ABC in the past 18 month has been its conventional >>>>brand Quilton stealing market share from big brands >>>>such as Sorbent and Kleenex, rather than improved >>>>sales of its recycled Naturale range. >>>> >>>>"Recycled as a category is bugger all," says Joe >>>>Hancock, managing director of Gorilla Communications >>>>which developed the Quilton ad campaign Loves your >>>Bum. >>>> >>>>"Using recycled toilet paper is a no-brainer yet >>>>people are not prepared to make the sacrifice on >>their >>>>arse." >>>> >>>>Toilet paper and TV shows are entirely different >>>>categories but both are facing the same challenge on >>>>the green front - how to get mass appeal and then >>turn >>>>a buck. >>>> >>>>The latest research says it should be possible. Grey >>>>Global's annual Eye on Australia consumer trends >>study >>>>is about to release its findings for 2007. >>>> >>>>On the environmental front, Australians say they're >>>>interested in environmental issues and behavioural >>>>change. >>>> >>>>"For the first time this year people say they can >>make >>>>a difference when it comes to the environment," says >>>>Grey's managing director, Jane Emery. "Roughly 60 >per >>>>cent say they can make a difference." >>>> >>>>The biggest shock in this year's survey, however, is >>>>that 50 per cent of Australians now say they will >>need >>>>to start "dobbing each other in" for bad >>environmental >>>>behaviour such as wasting water resources. "That's a >>>>major change," says Emery. >>>> >>>>But between all the pro-environment rhetoric from >>>>consumers, Grey also found disparities between >>>>sentiment and behaviour. Part of the Eye on >Australia >>>>work includes an ethnographic study where >researchers >>>>visit homes. >>>> >>>>"People are quite passionate about it but when you >>>>wander around the house, all they've got is a bucket >>>>in the shower," says Emery. "They don't know what to >>>>do." >>>> >>>>If Ten Network's experience means anything, the >>masses >>>>may not really want to. >>>> >>>>Planet Ark's chairman and Australian frontman for Al >>>>Gore's hit documentary An Inconvenient Truth, John >>>>Dee, begs to differ. >>>> >>>>"We are naive if we think everyone is going to drop >>>>their spending habits overnight," he says. "To get >>>>people to switch brands, you are striking at the >>heart >>>>of why people buy brands. "When people say they >>really >>>>care about the environment they really do care. What >>>>gets in the way of rhetoric and action is price and >>>>quality." >>>> >>>>Dee argues education is critical, pointing to a >>>>mail-out of "how to save" leaflets to 5 million >homes >>>>last week by companies such as Bunnings, Philips, >>>>Hills Industries, CSR's Bradford Insulation, >>>>Jackgreen.com.au and mailhouse Salmat. >>>> >>>>"So much of the Government rhetoric which has gone >>out >>>>to combat climate change has been around costing >jobs >>>>and damaging the economy that households don't >>realise >>>>many of the changes they can make can actually save >>>>money," says Dee. [ Next Thread | Previous Thread | Next Message | Previous Message ] |