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>The Problem: > >The need for more consumer interest in "green cars" >(hybrid/electric/bio-diesel, etc.) A need for a more >rapid transfer from petro-based personal vehicles to >more eco-friendly models across the citizenship. > >The Social Invention: > >I propose a special agreement that needs to take place >among the multitude of car-making companies in the >world. We need to have widespread car dealership lots >that carry strictly cars that are considered in the >"eco-friendly" category (i.e. >hybrid/electric/biodiesel, etc.) In order to have one >dealership carry multiple makers' brands, there would >need to be a "no-competition" agreement struck by all >of the participating makers as a collective mission to >lead the way into the future. This way multiple models >of eco-friendly cars could be available to the >consumer in one place, so they would not have to shop >multiple dealerships searching for relatively scarce >eco-friendly models from different makers. > >There are countless consumers who believe in the need >to for alternative fuel transportation no matter what >the conflicting science on the environment says. No >one can deny that eco-friendly cars would be better >for the environment period. The consumers and their >money is out there, waiting. The set up of these types >of dealerships would also allow car-makers to put >forth publicly a moral committment to the environment >and their consumer's well-being. Let's face it, the >technology is already here and rapidly developing. If >consumers were to demand that they receive more >eco-friendly choices, the car-makers would follow that >demand. > >It could start out as a "no-competition" agreement, >and if the sales of eco-cars in general began to >increase to a pre-determined positive outcome, then >the makers would see a reason to begin their own >competitive dealerships with an expanded eco-car >division. These specialized car lots would also be >able to make advances in improving the service and >maintainence of these types of vehicle, which would >lower the costs of materials in the long run (e.g. >hybrid batteries). This could also lead to an >explosion of environmentally friendly transportation >in the same way that the SUV explosion took place in >the U.S. The bottom line is that this is a serious and >immediate need. > >The car-makers have the power to meet that need (and >as billion dollar corporate entities, a moral >obligation to meet that need). No money would be lost, >and the lazy consumer mind would take notice and show >appreciation with their patronage. It is a consumer >revolution that could send positive ripple effects >into the areas of world security and stability. > >Third world countries, with their more agrarian >societies, could improve their status by becoming >exporters of materials for newly developed >"eco-fuels". The oil barons would no longer be able to >determine foreign policy which may lead to a decrease >in military strife. The potential is undetermined, but >very positive with a little imagination.
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