Re: White Space -- Grat699

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Subject: Re: White Space

Author:
Kathy Keefe

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Date Posted: 12:55:10 04/24/02 Wed
In reply to: Lynn 's message, "Re: White Space" on 04:54:44 04/20/02 Sat

>My background is in publications, where it essential
>to learn the effective use of white space. When I
>started working on the web, I noticed that designers
>forgot all about white space. I think this may be
>because the web is such an instant gratification tool,
>meaning that many people expect to find everything
>they need in a relatively short time. For this reason,
>perhaps, web designers sometimes find it necessary to
>cram their pages with information, text and graphics.
>
>White space is so important because it truly does
>guide the reader's eye through a document or web page.
>White space gives graphics more impact and makes
>reading text much easier.
>
>Some effective sites are listed below:
>
>www.gsk.com - Okay, maybe I'm a bit biased. After all,
>this is my site. We just launched this redesign last
>week. With the exception of the Flash (which I'm not
>crazy about), we redesigned our site to make it
>cleaner. When gsk.com first launched at the merger of
>SmithKline Beecham and GlaxoWellcome, the focus was on
>putting all the information from both legacy sites on
>one site. It became incredibly cluttered! With the
>redesign, we were tasked with cutting content (we
>still have a long way to go) and trying to come up
>with more intuitive navigation. Of course, our
>designers did a fabulous job. Overall, we've received
>a lot of positive feedback. I'd be interested to hear
>what the class thinks. Let me know . . .and be honest!
>
>www.coca-cola.com - I think I've probably used this
>site for a number of assignments, but I really think
>it is so well done. One important thing to remember is
>that white space doesn't have to be white. Coke does
>this so effectively by using red throughout the site.
>
>http://www.cedar.buffalo.edu/adserv.html - The
>National Address Server
>This is one of my favorite sites because I can never
>remember zip codes. I think this site uses white space
>effectively considering all the information that is
>linked from this page.

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