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Date Posted: 10:44:50 06/16/00 Fri
Author: Remington
Subject: Re: I think you got it wrong...Remington
In reply to: Max 's message, "Re: I think you got it wrong...Remington" on 08:39:33 06/16/00 Fri

Max: You are picking up part of my discussion, without relaying the entire meaning.

NG claims that they have .4 of one percent (of the golfing population) playing NG golf.

The problem that NG has (me talking) is that, in the last five years, they have not kept pace (growth) with the general growth in golf. In other words, they are not getting proper market share, or, stated mor succintly, they aren't getting their share of the market.

NG has a low "hook" ratio. If you doubt this, send NG an e-mail. They won't refute this fact.

MY POINT, in making the post, is that companies that market alternative styles, or, aberrant styles, of instruction, have to be careful to ensure a certain success ratio, because once they attain some success, which is somewhere around 3-4% of the market, the number of people that don't succeed will bad mouth the system so badly that they will drown out the people that have succeeded.

In other words, if you are going to teach people to jump by flopping over the bar, you had better have some measurable success of people being successful and sticking with the method, or, the people that didn't succeed will run you out of town. That's the problem with teaching alternative methods.

It's the old flat earth; round earth. If you are going to teach round earth, you had better get a significant number of people to succeed, or, the flat earthers will run you out of town. If you are teaching conventional golfing systems, this issue is not a problem because you are not upsetting the flat earthers.

Remington








> Remington
>
> I think that your whole premise is flawed. It sounds
> like you are counting how many tapes have been sold
> and then figuring out how many of these people stayed
> in NG to make it .5%. When I believe that NG counts
> everyone who has purchased a video or taken a school
> as a NGer, and a NG customer. They think that these
> .5% of the US. golfing population are now NGers. You
> based your whole post on the guess that most people
> were quitting the method, without any numbers to back
> you up. Do you even know how many tapes have been
> sold? You must know of course that according to the
> latest NGer Mag. their club sales have increased 10
> fold in the past two years. This doesn't sound like a
> problem to me. You had not one fact in your post. Just
> guesses based on some things you have seen posted on
> golf forums on the internet.
>
> Who visits golf forums? Could it be people who are
> desperate for some golf help? Happy golfers are
> probably not searching the internet for help.
>
> > > I (and I say this in all humility) could take a Moe
> > > student, and have him hooked, and successful on the
> > > method, in one day. Notice I said hooked and
> > > successful.
>
> I was most surprised by this statement. If you are a
> hacker and have never taught golf before, how could
> you possibly get the idea that you could help someone
> else hit a golf ball great? That is why I asked the
> God Question. If you were just joking around then that
> is ok, but if you are serious I find little evidence
> that you could actually help anybody play better golf.
>
> I only jumped on your post because it seemed to me
> that you came up with this whole NG problem thing
> based on ZERO facts. The guessing game that you are
> playing is not helping anybody play better golf.
>
> Max

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