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Date Posted: 06:07:11 09/24/04 Fri
Author: Wee(usa)
Subject: 彩妆市场未饱和本土品牌亟待新突破 (2004-09-24 01:27:55 hc360慧聪网美容美发行业频道 excerpt )

明星:品牌形象助推器

2003年12月底,欧珀莱聘请赵薇作为其彩妆产品的形象代言人。起初,许多人怀疑此举对欧珀莱的品牌推广作用不大。上海第一百货经理助理华燕告诉记者,经过半年的市场考验,许多消费者正是通过赵薇接触并认识了欧珀莱,切实起到了吸引客流的作用。虽然欧珀莱属于中高档品牌,但她成功的形象推广策略同样大众品牌值得借鉴。

http://info.beauty.hc360.com/Html/001/001/1919.htm

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