It's quite a racket, HDad. My thoughts inside. ----->> -- Heather Blackwell: Likin' Life

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Date Posted: 22:08:59 08/22/02 Thu
Author: Lynn
Subject: It's quite a racket, HDad. My thoughts inside. ----->>
In reply to: HDad 's message, "Lil: We hope to someday accomodate your wishes and to get Dax's song, "Someone Else's Girl" some play on radio stations. The going is very difficult. It seems stations only play the songs of artists that are backed by the large recording studios. I have made contact with a couple stations, but so far no luck. Does anyone out there have any insight into how to get an up and coming artist some play time?" on 14:28:36 08/22/02 Thu

There are only a few mega-media corporations (Clear Channel is by far the largest) who own the majority of the radio stations in this country...thanks to the FCC ruling back in 1993 that allowed owners to have several stations in a market area. Record labels hire Independent Promoters to pay for the "time" they require to pitch a label's new releases to radio. I've read that It costs $100,000 a month per song. It would be payola if the label was to pay the radio stations directly, so it's done indirectly through these Indie promoters. That's why radio only plays the same tiresome 30 songs over and over--adding new ones only when they're paid to. This practice has been challenged by legislators recently, but I don't think it's high on their priority list, given some of the other issues they have to deal with currently.

Does your NPR station ever play local talent? What about any talk radio stations there? Try to get an interview set up at a talk station for Heather, and of course, they should play a song or two--or at least a few clips. Is there a Radio Disney station in your area? Use the interview angle again. You probably won't be able to get a song in rotation, but any airplay you can get goes on her bio--and helps create more potential interest from a label. Try to get some press from your local newspaper, too. Send Heather's CD to their music or arts editor--maybe they'll mention it or give it a review. Often, when one media outlet shows interest, others are likely to as well. Don't give up on the radio idea, just know that there's a pay-for-play system well-entrenched there, and it doesn't matter how good a song or singer is. Other than the rare independent, small stations you might come across--or college radio, the best way to get a song on the air is to arrange an interview. Usually the radio morning show is most likely to do that.

Now the real work starts, but isn't it fun?

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Replies:

Here's something I thought of. ------->> -- Janelle, 09:45:17 08/23/02 Fri

Thanks, Janelle. I will definately check it out. I'll post my success, or lack thereof, on this. (NT) -- HDad, 15:00:53 08/23/02 Fri