Author:
IMF
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Date Posted: 16:50:33 04/02/03 Wed
I am not a 行內人.
I just copy it from the book "How to get into advertising"
M&C Saatchi offers their client the opposite of integration.
Their philosophy is one of dis-integration. They have what they call the 'M&C Village', a reciprocal relationship with independent specialist companies who work in partnership with the agency. In this way, M&C Saatchi can recommend their clients to specialists - that are companies in their own right - who know exactly what they're doing and can act for M&C Saatchi clients on the agency's recommendation. For example, in the areas of sales promotion, new media, graphic design, sponsorship, media buying and product placement.
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M&C Saatchi