Dis-integration -- forum

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Subject: Dis-integration

Author:
IMF

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Date Posted: 16:50:33 04/02/03 Wed
In reply to: 哇娃 's message, "M&C Saatchi係間點樣既公司?除左係4As有無其他資料可以比我呢?唔該!" on 14:32:10 03/29/03 Sat

I am not a 行內人.
I just copy it from the book "How to get into advertising"

M&C Saatchi offers their client the opposite of integration.
Their philosophy is one of dis-integration. They have what they call the 'M&C Village', a reciprocal relationship with independent specialist companies who work in partnership with the agency. In this way, M&C Saatchi can recommend their clients to specialists - that are companies in their own right - who know exactly what they're doing and can act for M&C Saatchi clients on the agency's recommendation. For example, in the areas of sales promotion, new media, graphic design, sponsorship, media buying and product placement.

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Replies:

[> Subject: M&C Saatchi
Author: Jireh [ Edit \| View ]	Date Posted: 16:27:05 04/05/03 Sat 有關M&C Saatchi的主要客戶和近作,你大可到以下網址看看: www.mcsaatchi.com [ Post a Reply to This Message ]