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Subject: Media buying~


Author:
Ichi
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Date Posted: 16:36:19 04/07/03 Mon

我真係好想做有關media planner既工作, 我已試過自己寫信去d media 公司, 但係完全冇回音 >_<
係信入面係咪要寫d咩特別既野?
又或者有d咩特別要做既野我冇做到??
又或者有冇其他途徑可以搵到呢類既工?

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Replies:
[> Subject: 冇咩特別


Author:
JoE
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Date Posted: 00:52:04 04/08/03 Tue

其實都冇咩特別野要做。
只需要一個resume就可以。
你需要對數字敏感,有創意就可以了!
都冇咩特別要求...

apply廣告post其實都比較多係自薦,亦有時會登廣告。
比較出名o既media house有Mindshare, Zenithoptimedia & OMD.

最重要 ---> 唔怕數字!!!

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[> Subject: I want to ask why media planner should sensitive to figures?


Author:
Agnes
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Date Posted: 19:27:12 04/08/03 Tue

Can someone tell the job duties of media planner?
Thanks

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[> Subject: 真是很多圖表數字


Author:
Jireh
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Date Posted: 05:03:02 04/09/03 Wed

Agnes,
給你兩百萬,媒體策略要接觸中年高收入人士,兩星期,要具經濟效益,更要合符廣告概念訴求.
你會用電視麼?時段如何?頻率如何?各台的分佈如何?打算動用總預算的多少去買呢?
你會用雜誌麼?那幾本呢?買封底?買內頁?
你會用戶外佈告板麼?那區的呢?怎樣分佈?為時多久?
你會......
以上總總,不論預算分佈抑或時段分佈,全都是數字圖表的遊戲,媒體策略始終涉及媒體買賣,稍有差錯,呵呵......
哈哈!我只是胡亂概略舉例,希望你明白.還有,作好的媒體策略,除了應付以上的數字遊戲,還應好好配合廣告概念呢!很難啊!

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