Media Planner走過來當ae,可行嗎? -- forum

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Subject: Media Planner走過來當ae,可行嗎?
Author: 龍少	[ Next Thread \| Previous Thread \| Next Message \| Previous Message ] Date Posted: 16:40:44 02/14/03 Fri [ Next Thread \| Previous Thread \| Next Message \| Previous Message ]

Replies:

[> Subject: 請問一下media plan 既工作
Author: Kol [ Edit \| View ]	Date Posted: 12:56:21 03/11/03 Tue 請問一下media planner既工作係咪格價同budget planning? 有咩咩特別既入職條件?? 如要咩咩系畢業之類? 同埋咩性格既人比較合適?? [ Post a Reply to This Message ]

[> [> Subject: 仲有問題
Author: Kol [ Edit \| View ]	Date Posted: 14:32:22 03/11/03 Tue 同埋我想問下, 有咩途徑可以apply到media ex/assistant 既工作? [ Post a Reply to This Message ]

[> [> Subject:

媒體部的心思與創意

Author:
Jireh
[ Edit | View ]

Date Posted: 00:57:05 03/12/03 Wed

每個廣告宣傳中,媒體策劃都十分重要.

不同的廣告宣傳有不同的目標群體,媒體分佈策劃得宜,會大收事半功倍之效.媒體部的同事會與客戶部的同事合作,因應媒體預算,以及按客戶需求,建議合適的媒體分佈.

香港人口密集,如何運用合適媒體策略也十分考創意,有時更要發掘新的媒體.當年Sunday贊助的Saltimbanco就開了運用地鐵車箱賣廣告的先河;也曾在報上得知有媒體部的同事向Dove客戶建議將電視廣告安排在濕度低至70%或以下時播放,不但省錢,而且效益更大.恰當的媒體運用,往往為精彩的廣告錦上添花.

所以從事媒體策劃工作,除了心思細密,還要對媒體運用敏感,積極,有創意.據我所知,媒體策劃應該沒有限制入職人士的修業學系.我偶爾也會看到媒體公司的招聘廣告,我想應徵方法應與一般無異.當然,多花心思,往往會使人脫穎而出.

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[> [> [> Subject: Media Dept
Author: Kol [ Edit \| View ]	Date Posted: 19:09:53 03/12/03 Wed 那是不是所有ad agency 都會有media department?? 還是只有media 公司才有此類職位?? [ Post a Reply to This Message ]

[> [> [> [> Subject:

很特別的現象

Author:
Jireh
[ Edit | View ]

Date Posted: 00:04:33 03/14/03 Fri

媒體中介收入比創作費,服務費大得多,是製作一個廣告的主要收入.

以往大型廣告公司都有自己的媒體部,但近年來各公司的媒體部紛紛獨立,合併,以求更集中火力,整合購買媒體,以獲取更高利潤.

分割了主要收入來源的媒體部,廣告公司唯有單靠服務費,創作費和印刷等支持,收入大減,再遇上現今經濟不景,大部份廣告公司長期處於捉襟見肘的狀態,反之媒體公司受的影響較少.所以曾有"廣告公司裁員減薪,媒體公司集體旅遊獎勵"的說話,甚是無奈.

故此現今大部分媒體職位都應集中於獨立媒體公司,她們大都是由過往廣告公司的媒體部衍生出來,與廣告公司關係密切.

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[> [> [> [> [> Subject: fcb都請media buyer
Author: 龍少 [ Edit \| View ]	Date Posted: 20:38:07 03/14/03 Fri fcb 請緊media buyer,有興趣都可以去試下 [ Post a Reply to This Message ]

[> [> [> [> [> [> Subject: fcb
Author: KOL [ Edit \| View ]	Date Posted: 18:00:22 03/16/03 Sun fcb 即係邊間公司? [ Post a Reply to This Message ]

[> [> [> [> [> Subject: 回應特別現象

Author:
龍少
[ Edit | View ]

Date Posted: 20:41:14 03/14/03 Fri

哈...入行之後才知道,三大media　ａｇｅｎｃｙ
ｚｅｎｉｔｈ，ｏｍｄ，和ｍｉｎｄｓｈａｒｅ
ｏｍｄ　同ｍｉｎｄｓｈａｒｅ　今年都派超過一次ｂｏｎｕｓ，同有ｃｏｍｐａｎｙ　ｔｒｉｐ．
ｚｅｎｉｔｈ就最賺錢，　但係就無得派，又無得去：（

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[> Subject: Company Trip
Author: adminia [ Edit \| View ]	Date Posted: 18:33:17 03/15/03 Sat Are you sure. I know Zenith's been planning her annual trip. Heard they're going to Japan, again. [ Post a Reply to This Message ]

[> Subject: 可行的
Author: 龍少 [ Edit \| View ]	Date Posted: 16:12:08 03/18/03 Tue 我決定走到INTERFACE 當AE.了 [ Post a Reply to This Message ]

[> [> Subject: get hired?
Author: hihij [ Edit \| View ]	Date Posted: 13:32:27 03/19/03 Wed are u got hired from interface already? [ Post a Reply to This Message ]

[> [> [> Subject: 是的,四月一號上班
Author: 龍少 [ Edit \| View ]	Date Posted: 14:31:35 03/19/03 Wed [ Post a Reply to This Message ]

[> [> [> [> Subject: 想問下apply AE有咩條件呀?
Author: bessie [ Edit \| View ]	Date Posted: 14:18:51 03/29/03 Sat [ Post a Reply to This Message ]

[> [> [> [> [> Subject: 快到"廣告學堂"
Author: Jireh [ Edit \| View ]	Date Posted: 17:15:50 04/05/03 Sat 要了解投身AE的相關資料,你大可到"廣告學堂"裡的"如何加入廣告客戶服務行列"參考一下,看看能否滿足你所想知道的. [ Post a Reply to This Message ]

[> [> [> [> [> [> Subject: 唔該哂!
Author: bessie [ Edit \| View ]	Date Posted: 12:18:48 04/09/03 Wed 我之前都有睇喎, 不過就未試過自薦, 怕自己以往的工作經驗不作計算, 難以說服別人給我一個面試的機會. [ Post a Reply to This Message ]