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Subject: 覆-CD不易為(九)


Author:
AD
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Date Posted: 18:41:09 12/07/02 Sat
In reply to: Almon 's message, "CD不易為" on 20:06:51 11/22/02 Fri

若個個CD都有你這想法就好了!

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Replies:
[> Subject: CD不易為(十)


Author:
Almon Lam
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Date Posted: 11:30:21 12/09/02 Mon

Relationship Leadership
(二)領導必須有遠見
在創作人心目中常常只有獎項,成王敗寇全取決於獎項多寡。每次創作都會計算是否合乎評判脾胃,是否能在比賽中脫穎而出。結果創作人成為了獎項的奴隸,被獎項牽著鼻子走路。君不見國際大賽的平面廣告不是白底就是黑底,
只有一張小小的圖畫及商標,完全沒有文字。電視廣告則從不見產品,到最後一秒才出現商標。廣告講求的是創意,當創作淪為公式化,還可以稱為創意嗎?

從前我的上司K. C. 與Paul最為我欣賞的就是他們對廣告界的抱負。他們從不甘於重複地創作千篇一律的獲獎廣告,而是不斷尋求突破。記得當年他們為九廣鐵路所做的形象廣告獲無數,成為了廣告人爭相模倣的獲獎方程式。但他們卻放棄了再作類似的廣告,而嘗試走其他創作路線。他們為SUNDAY所作的無數廣告,現在仍為行內行外人所津津樂道。記得初與他們創作SUNDAY時,大家實在不知如何入手,很多時候也想走回頭路。但他們卻不為所動,堅持著要把反潮流的廣告實現出來。起初,不少同業都竊笑他們走火入魔,甚至在廣告獎中拿不到任何獎項。記得他們說過:「沒關係,評判根本沒到水平去評審我們的作品。」後來,SUNDAY在廣告獎中大獲全勝,又成為了廣告人爭相學習的典範。他們卻說:「不成了,評判也受落了!看來我們要另找方向。」現在,他們已經離開BBDO自立門戶,繼續實踐他們的理想。

至於我,實在希望為廣告界略盡綿力,提倡一種健康的廣告態度。我希望可以鼓勵大家在公平、公正的原則下提升創意;也可以放下一自榮辱,培育後進;也想提醒大家工作只是生活的一部份,也要注意家庭、健康、信仰等等;更希望廣告人與廣告人之間,廣告公司與廣告公司之間,客戶與廣告公司之間,創作部與客戶部之間,都能和平共存,齊心為廣告界努力。

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[> [> Subject: 主內平安


Author:
Ivy
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Date Posted: 23:01:41 03/10/07 Sat

Dear Almon,

I am not sure if this website / message board is still active as all the post is in 2002.

But I keep looking at AdChristian website and get many supports and proper working attitude there. Finally I have opportunity to work in 4As (it's my first week only). But I will try hard to learn, to work & to worship. I also joined the Tue's cell at QuarryBay's church recommend by Paul Yu. I'm really admire for all your efforts. It's tired after entering agency, yet I believe our Lord walks with us!

In Lord,
Ivv

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