Bring back the MOR format to the Major Markets. -- Mike's World of Beautiful Music

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Date Posted: 16:35:28 02/19/04 Thu
Author: Kevin L. Sealy
Subject: Bring back the MOR format to the Major Markets.

I'm kepping this post short because of the time I'm allowed using a public computer, what cities like New York needs is a fulltime Adult Standards station.

I'm using this board to post because it's new, I'm posting to a different audience and I've exausted my post on this subject on the New York Radio Message Board.A substantial number of NYRMB posters and readers feel that it's a pipe dream to see a resurrection of this format.

WNEW-FM 102.7 is the ideal place for a Pop Standards format because of the long history of the WNEW call letters.WNEW is the premiere station for the sounds of the Big Bands & Pop Vocals of the 40s and 50s. This is the station where the "Make Believe Ballroom" was born.

Because we're in 2004, a station like this would have to be more AC leaning a 70/30 balance (AC/Standards) in order to draw the 45-64 year olds.

If this format gets the right promotion, (good sales staff) and marketed properly, there's no reason why you can't get 2.5 - 3.0 share.

WNEW 102.7 FM promoting its self as MIX 102.7 which is a cross between WPLJ and Lite-FM WLTW may only achieve mediocre ratings. But they will do better than a 1.0 share.

Afterall, if New York City could have a fulltime Classical station, why we can't have a Standards station.

Thanks,
Kevin L. Sealy

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Replies:

Re: Bring back the MOR format to the Major Markets. -- Kevin L. Sealy, 17:15:39 02/19/04 Thu
Re: Bring back the MOR format to the Major Markets. -- Jeff002, 21:52:36 03/04/04 Thu