Re: Bring back the MOR format to the Major Markets. -- Mike's World of Beautiful Music

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Date Posted: 21:52:36 03/04/04 Thu
Author: Jeff002
Subject: Re: Bring back the MOR format to the Major Markets.
In reply to: Kevin L. Sealy 's message, "Bring back the MOR format to the Major Markets." on 16:35:28 02/19/04 Thu

>I'm kepping this post short because of the time I'm
>allowed using a public computer, what cities like New
>York needs is a fulltime Adult Standards station.
>
>I'm using this board to post because it's new, I'm
>posting to a different audience and I've exausted my
>post on this subject on the New York Radio Message
>Board.A substantial number of NYRMB posters and
>readers feel that it's a pipe dream to see a
>resurrection of this format.

Agreed I think we need both standard stations as well as beautiful music stations all over the country.I'm able to get both formats on dishnetwork but it isn't the same as having it on the dial.There is a standards format on the am dial were I live but they are becoming more of an oldies station now.They still play Nat King Cole,Tony Bennett,Sinatra and others but they are slipping more duwop in.I think there should be two different fm stations.One that plays beautiful by artist like Percy Faith,Mantovani,Nick Ingman,Johnny Douglas etc and a Standard Format which plays Bennett,Sinatra,Cole,Jack Jones and others.I don't like hearing them mixed togeather.I'd rather they be seperate.Standard stations are quickly going the way of beautiful music except on satellite.There is still a few markets for standards across the country on the dial mostley on AM and an occasional FM station.You mentioned big band Wjax at jones.edu plays all big band.There sister station Wktz at jones.edu plays beautiful music.I'm only 37 but I grew up listening to both these types of music beautiful and standards and still listen to these types.
>
WNEW-FM 102.7 is the ideal place for a Pop Standards
>format because of the long history of the WNEW call
>letters.WNEW is the premiere station for the sounds of
>the Big Bands & Pop Vocals of the 40s and 50s. This is
>the station where the "Make Believe Ballroom" was born.
>
>Because we're in 2004, a station like this would have
>to be more AC leaning a 70/30 balance (AC/Standards)
>in order to draw the 45-64 year olds.
>
>If this format gets the right promotion, (good sales
>staff) and marketed properly, there's no reason why
>you can't get 2.5 - 3.0 share.
>
>WNEW 102.7 FM promoting its self as MIX 102.7 which is
>a cross between WPLJ and Lite-FM WLTW may only achieve
>mediocre ratings. But they will do better than a 1.0
>share.
>
>Afterall, if New York City could have a fulltime
>Classical station, why we can't have a Standards
>station.
>
>
>Thanks,
>Kevin L. Sealy

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