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Sat, November 23 2024, 7:13:03Login ] [ Contact Forum Admin ] [ Main index ] [ Post a new message ] [ Search | Check update time | Archives: 1234 ]
Subject: 世界杯廣告(2006/06/16)


Author:
舒展超
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Date Posted: 01:04:44 06/18/06 Sun

世界杯開波至今,球賽方面乏善足陳,堪稱悶局。反而,球賽間的電視廣告,叫人看得更心花怒放。
──可樂的廣告,以泥膠動畫來表達:一對對本來處於敵對關係的人(和物),包括廚師和待宰的雞、科學家和白老鼠、仙人掌和汽球、戴綠帽的老公和姦夫……因為電視中傳來入球的一幕,以及正牌阿叔林尚義的一聲「入喇,終於都入波喇」,大家一下子化敵為友,相擁相賀,一片世界大同的景象!
可是,現實卻是兩回事。大家是同一隊球隊的擁躉,也野i以暫時槍口對向,化敵為友於一時,但若然是不同球隊的擁躉呢?且看德國那邊,已經發生了球迷騷亂。球賽真的可以帶來世界和平?難矣。
──體育品牌的廣告,以兩個小孩為主角。二人在屋h後園鬥波,先來個「猜人」,猜贏的可以先選隊友。但他們選得天花龍鳳,你選朗拿甸奴時,我選施丹。令觀眾看得嘖嘖稱奇的是,那些球星居然真的一一現身,與兩個小孩在後園鬥起波來!甚至連當年的碧根鮑華也來了!
卻令我想起小時候,每逢有這種猜人場面,我往往都成為最後被選的,甚至要以「猜垃圾」來決定我入那一隊。看到這個廣告,真令人懷念那些日子。

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